Press Release Distribution with Video News Release (VNR)


Press Release Distribution with with VNR is indispensable. The purpose of a video news release, like a text press release, is to inform and shape public opinion. It is also used for the promotion of a product, service, company, organization or an individual. In the past, the distribution of VNR has been solely to television stations. A public relation agency, a company or an organization produces a video segment and distributes it to television stations for airing. The Internet changed all that. Today, an individual or a company of any size can produce a video and distribute it over video search engines, portals, blogs or video sharing sites. The number of people viewing video online is growing and so too are video sharing sites with viral sharing tools.


As the demand for online video continues to grow, there is a need for you to add video clips to your press release. This means that online users will find your video clips about your products or services. Note that major search engines such as Ask, Bing, Google and Yahoo are also indexing video files as well – hence more places for your press releases be found. Most video search engines not only index your video releases, they provide sharing tools that allows online users to send video clips to friends and followers.


At EmailWire.Com, video news releases are incorporated in press release distribution. When a client is posting a press release, he is given the option to embed a video clip. The press release is published on EmailWire.com website and distributed to online media outlets.


These online media outlets does not necessarily have to be video search engines, but news sites and blogs. This means that each site that receives EmailWire.com multimedia XML feed publishes press releases that carries embedded images and video clips. Hence, EmailWire.Com provides press release distribution with embedded VNR.

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