Press release distribution with Images for SERP and Company Branding


The idea of embarking on an online press release distribution with a text only news release is a disservice to a company's position on search engine result page (SERP) and consequently to its branding. Why even do it – especially when a picture tells a story more than words can? Why even do it, when today's media makes it possible to create and display images at a click of a mouse? Images or logos illustrate your brand, your products or services – they project an image of your company on the Internet.


The Internet enables the display of images from low to high resolution; it enables the display of images on mobile screens or phones to very large HD displays. Today's search engines are indexing images and are making them available to online users through SERP.


The Internet too has made it easy for press release distribution services to easily embed, publish and distribute images with press releases to online media outlets such as vertical news portals, general news sites, social news networks, blogs and search engines.


Images that are distributed with press releases help websites rank on search engines. If an image or a picture is properly search engine optimized (SEO), it will rank well on SERP. Online users will find your image that is linked to your press release.


To help increase your SERP and company brand name with an image or logo, link your web address to the image with “ALT” tags that contain keywords – this will help web and news search engines index your press release. EmailWire.com press release submission form allows its clients to submit images with ALT tags before press release distribution begins.


Many news aggregating sites, blogs and social media network are now crawling and publishing content with images. Blogers and journalists are likely to use images or company logos to illustrate their stories, so when you include this multimedia tool to your press releases, your news will not only be indexed for search engine result pages (SERP), but images also will help with the branding of your company online.


Therefore when you write a press release and are ready for online press release distribution, include at least your company logo, a picture of you or of your product; include a picture of your staff or an event that describes your service. Remember a picture doses not only help with SERP, it is worth a thousands words.

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