Press Release Distribution with Email Alerts


Press release distribution through email alerts is an opt-in process that allows journalists or subscribers to receive press releases based on their industry and frequency. However, when it comes to press release distribution through e-mail, what comes to mine is a database of email addresses of target audience; for example: journalists or editors of media outlets such as newspapers, radio and television stations and blogs. Individuals or companies gather e-mail addresses of their target audiences or they purchase or rent them. This means that they have to frequently manage databases of emails addresses before press release distribution.


Whether they choose to gather and manage e-mail addresses or not, they may purchase or rent e-mail management software from a software developer or from Application Service Provider (ASP) to distribute press releases.


However, there is a problem with press release distribution via e-mail to journalists or target audience. Journalists may not want to receive e-mails. If they the do, they receive hundreds of e-mails a day. Chances of reading and considering a press release for publication are very limited. In most cases journalists see these press releases as spam.


The best solution to press release distribution via e-mail is through e-mail alert services. This type of service allows target audiences to subscribe to press releases of their interest with their e-mail addresses. The subscriber or a journalist submits his e-mail address and his choice of industry he chooses to receive via e-mail. Some email alerts allow the subscriber to specify how frequent they should receive news – it could be daily, weekly or monthly.


EmailWire.com allows journalists or subscribers and receive press releases based on their choice of industry - they sign up online to receive press releases: https://emailwire.com/subscribe_to_receive_press_releases.php. EmailWire.Com enables press release distribution through e-mail alerts through the following major news portals and news search engines: Google News, InboxRobot, Yahoo News and EmailWire.Com subscription form.

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