Interactive Mobile TV Spawns ‘Call to Action’ Advertising, Reaching $419 Million in Revenue by 2012, According to MultiMedia Intelligence
(EMAILWIRE.COM, August 05, 2008 ) Phoenix, AZ - The combination of mobile TV and the inherently cellular back channel are creating a new category of advertising known as "Call to Action" advertising, according to recent research by MultiMedia Intelligence. Call to Action advertising was virtually...more
Free Whitepaper - Multimedia Mobile Phone Is the World’s Most Ubiquitous Entertainment Device
(EMAILWIRE.COM, August 02, 2008 ) Phoeni, AZ - The standard for mobile phones is changing, driven by the demand that handsets not only deliver a communication experience, but also provide an optimal entertainment experience, according to a free whitepaper by MultiMedia Intelligence. The requirements...more
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