(EMAILWIRE.COM, December 19, 2017 ) Fruit teas are decoctions of herbs, spices or fruits in hot water. It contains a high amount of antioxidants making it very popular among consumers. It has multiple health benefits which have helped in the increased demand of fruit tea. Antioxidants prevent the aging of skin making one look younger and radiant. These teas contain high levels of Vitamin C which help in lowering the blood sugar and cholesterol levels. It also strengthens the immune system and regulates blood pressure hence lowering the chances of hypertension.



Various factors driving the market growth include the increasing population and a rise in the disposable income of people. People now days are becoming health conscious and aware about their health which in turn drives the market. Since it is a source of vitamins and minerals, fruit tea has gained immense popularity in the market. The use of fruit teas have increased in the corporate world due to its various properties like brain boosting and combating exhaustion. Also, with new flavours coming up, it is becoming popular among the younger generation. The easy availability of fruit tea is also another factor which drives the market.



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Europe Fruit Tea Market Segmentation by form, type and distribution channel. By form the market is segmented into powder, ready to drink and instant premix. By type the market is classified into traditional, unsweetened, sweetened and flavoured. Traditional and flavoured fruit teas are gaining popularity. By distribution channel the market is divided into supermarket, speciality stores, online sales, retail stores .Supermarkets lead the distribution channel segment in the market. On the basis of geography, the market is analysed under various regions namely U.K , Germany, Italy, France and Spain. Europe holds a major market share in the global market.



Market Segmentation:

1 Form

1.1 Introduction

1.2 Powder

1.3 Ready to drink

1.4 Instant pre mixes

1.5 Y-o-Y Growth Analysis, By Product

1.6 Market Attractiveness Analysis, By Product

1.7 Market Share Analysis, By Product



2 Type

2.1 Introduction

2.2 Traditional

2.3 Unsweetened

2.4 Sweetened

2.5 Flavoured

2.6 Y-o-Y Growth Analysis, By Type

2.7 Market Attractiveness Analysis, By Type

2.8 Market Share Analysis, By Type



3 Distribution channel

3.1 Introduction

3.2 Supermarkets

3.3 Speciality stores

3.4 Online sales

3.5 Retail stores

3.6 Y -o-Y Growth Analysis, By Distribution channel

3.7 Market Attractiveness Analysis, By Distribution channel

3.8 Market Share Analysis, By Distribution channel





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Some of the key players identified across the value chain of the fruit tea market include Martin Bauer Group, Tetley, Twinings, The London Tea Company, Unilever, Hain Celestial Group Inc., Van Rees, James Finlay, Dilmah, Duncans Industries Ltd., Mcleod Russel, and Typhoo Tea Ltd. Etc.



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