(EMAILWIRE.COM, February 09, 2017 ) The ultimate breakthrough in the business advertising industry nowadays is the collaboration of the two most important channels in marketing such as the physical and digital channels. Advertising and business world refer this approach as Omni Channel Marketing Solutions. A marketing solution offered by Optikal.

Omni Channel Marketing is a significant scheme in reaching a wide range of target audience and effectively interacts with customers. Since the purchasing journey of customers has lots of detours, utilizing several channels as possible, we can conclude that it is no longer a straight path.

With the use of Omni Channel Marketing, you can have a comprehensive understanding of your customers wants through a one is to one customer buying experience. It provides a seamless experience regardless of platform utilized by consumers.

Basically, Omni Channel Marketing Solution of Optikal is identifying, mapping and transmitting the business message to your potential customers on different channels.

Introduction and promotion of products and services through social media advertisement has become very effective. However, the integration of all the channels used in the social media advertisement is essential to attain a seamless customer experience.

Optikal integrates both the physical and digital channels to promote a uniform quality and universal customer experience. Those channels include the social media, mobile, DRM, CRM and even the traditional one.

The client’s return of investment matters to Optikal. It has become the primary gauge of Optikal in achieving success. That is why with Optikal you can be assured that your brand will be promoted to the right audience and will leave an overall customer experience.

Omni Channel Marketing requires a personalized relationship or interaction with customers. Optikal partners with several platforms, channels and devices to be able to establish communication with the target audience.

In addition, Optikal builds trust and transport the message to prospect customers by adapting a psychographic analysis. Psychographic analysis gives them the ability to formulate a strategy to determine how customers engage and interact with your brands through the use of optimized data campaigns. Gathering customer information using psychographic analysis would include the customer’s interests, options, values and affinities like price sensitivity, brand loyalty and channel rapport.

To make your market campaigns successful, Optikal simply identifies your target audience by mapping out customers’ purchasing journey in whatever platforms they use such social media, e-mail, display, radio, video, etc. With the use of data-centric customer profiles, Optikal will then interact with your customers and transmit a message through the customer’s preferred media channels.

Through proper pairing and matching of customers’ profile Optikal can generate a customer experience journey that is effective, consistent and efficient.

Entrusting your marketing campaigns with Optikal will definitely lead you in achieving a universal customer experience through Omni Channel Marketing. Since, customers are implying how they want to be engaged and serviced Omni Channel Marketing is very relevant now. You need an Omni Channel marketing solutions that will perceive the total high-quality customer experiences occurring within and even between channels –the marketing approach which Optikal offers.

About Optikal

Optikal is an Omni Channel Marketing Solution that provides true 1:1 human-to-human connection for brands and advertisers who are looking to reach targeted customers across digital, social, mobile, traditional and DRM. Our solution is powered by integrated proprietary technology and database partners that allow us to identify, map, and transmit the business' message to the specific audience on every channel, platform, and device. We utilize our proven methodology to ID your target customers, MAP a journey to drive engagement and conversions, and finally TRANSMIT a unified message. We are not a spray and pray ad agency.
Contact
Dimitry Vital
PR and Marketing @ Optikal
Telephone: 323-372-1289
Email Address: info@optikal.com
Website: http://www.optikal.com

Contact Information:
Optikal
Dimitry Vital
Tel: 1323 3721289
Email us


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