Digital Signage Market Demand, Sales, Opportunities, Share, Supply, Growth Analysis and Forecast to 2012
Digital Signage market is still in its nascent stage in the Indian market. However, it is fast becoming the preferred choice among corporate houses from the BFSI, oil and telecom sectors. Digital signage provides the desired flexibility in real time which
(EMAILWIRE.COM, February 13, 2019 ) Digital Signage market is still in its nascent stage in the Indian market. However, it is fast becoming the preferred choice among corporate houses from the BFSI, oil and telecom sectors. Digital signage provides the desired flexibility in real time which is extremely difficult for other advertising mediums. Better technology and innovation should see the rise in popularity of digital signage in the future.
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The report provides a brief introduction to the advertisement market in India as well as the digital signage market. The introduction section offers the market share of the different mediums and the share of digital signage in the out-of-home (OOH) advertisement segment. The market overview includes information regarding the Indian market scenario. It illustrates the market size of the digital signage sector in India and the expected rate of growth. It also analyses the position of the digital signage sector in a product lifecycle illustration. Digital signage is still in its nascent stage compared to other forms of advertisement such as television, newspaper, radio, films etc. Market overview section also covers the operational model of digital signage. It also explains the advantages of digital signage and gives an outline on the pricing. The overview section briefly explains the technology employed by digital signage market. The uses of digital signage are indicative of its acceptability in hospitals, radio cabs as well as government and corporate houses. Furthermore, a Porter's five forces model helps analyze the digital signage market.
The market characteristics section covers information regarding the preference among consumers for digital signage over other mediums due to higher recall. It also explains that digital signage is more effective as this medium is more flexible than conventional mediums such as TV and print. It goes on to elaborate the lack of knowledge and uncertainty of measuring the effectiveness of digital signage is hurting growth prospects. Digital signage also needs protection from weather and other vagaries. Also, proprietary properties make it tough to sell to the prospective advertisers. Additionally, digital signage is not a preferred choice among media planners.
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Table Of Content
Page 1: Executive Summary
Introduction
Page 2: Advertisement - Market Share (2010) & OOH Market: Segmentation (2011)
Overview
Page 3: Market Overview - Digital Signage: Market Size and Growth (2010-2012e); PLC: Digital Signage
Page 4: Operational Model
Page 5: Technology
Page 6: Recent uses of Digital Signage
Page 7: Porter's Analysis
Market Characteristics
Page 8: Summary
Page 9: High Recall & Productivity; Higher Flexibility
Page10: Uncertain RoI and Lack of Understanding; Need for Protection & Adjustment Proprietary Properties and Issues with Sales
Trends
Page 11: Summary
Page 12: Innovations; Importance on Content
Page 13: Experience, Engagement and Interaction
Competition
Page 14-16: Profile of Key Players (Public)
Page 17: Bubble Chart (Based on revenue, net income and asset value)
Page 18-26: Profile of Key Players (Private)
Recommendations
Page 27: Future Outlook
Page 28: Recommendations
Appendix
Page 29: Appendix: Financial Ratio Calculations
Get Complete TOC with Figures and Tables Here:https://www.researchreporthub.com/report/digital-signage-market/10885/#toc
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Download Free Report Sample (PDF) Here:https://www.researchreporthub.com/report/digital-signage-market/10885/#requestforsample
The report provides a brief introduction to the advertisement market in India as well as the digital signage market. The introduction section offers the market share of the different mediums and the share of digital signage in the out-of-home (OOH) advertisement segment. The market overview includes information regarding the Indian market scenario. It illustrates the market size of the digital signage sector in India and the expected rate of growth. It also analyses the position of the digital signage sector in a product lifecycle illustration. Digital signage is still in its nascent stage compared to other forms of advertisement such as television, newspaper, radio, films etc. Market overview section also covers the operational model of digital signage. It also explains the advantages of digital signage and gives an outline on the pricing. The overview section briefly explains the technology employed by digital signage market. The uses of digital signage are indicative of its acceptability in hospitals, radio cabs as well as government and corporate houses. Furthermore, a Porter's five forces model helps analyze the digital signage market.
The market characteristics section covers information regarding the preference among consumers for digital signage over other mediums due to higher recall. It also explains that digital signage is more effective as this medium is more flexible than conventional mediums such as TV and print. It goes on to elaborate the lack of knowledge and uncertainty of measuring the effectiveness of digital signage is hurting growth prospects. Digital signage also needs protection from weather and other vagaries. Also, proprietary properties make it tough to sell to the prospective advertisers. Additionally, digital signage is not a preferred choice among media planners.
......
Get Discount & Customization of this Report Here:https://www.researchreporthub.com/report/digital-signage-market/10885/
Table Of Content
Page 1: Executive Summary
Introduction
Page 2: Advertisement - Market Share (2010) & OOH Market: Segmentation (2011)
Overview
Page 3: Market Overview - Digital Signage: Market Size and Growth (2010-2012e); PLC: Digital Signage
Page 4: Operational Model
Page 5: Technology
Page 6: Recent uses of Digital Signage
Page 7: Porter's Analysis
Market Characteristics
Page 8: Summary
Page 9: High Recall & Productivity; Higher Flexibility
Page10: Uncertain RoI and Lack of Understanding; Need for Protection & Adjustment Proprietary Properties and Issues with Sales
Trends
Page 11: Summary
Page 12: Innovations; Importance on Content
Page 13: Experience, Engagement and Interaction
Competition
Page 14-16: Profile of Key Players (Public)
Page 17: Bubble Chart (Based on revenue, net income and asset value)
Page 18-26: Profile of Key Players (Private)
Recommendations
Page 27: Future Outlook
Page 28: Recommendations
Appendix
Page 29: Appendix: Financial Ratio Calculations
Get Complete TOC with Figures and Tables Here:https://www.researchreporthub.com/report/digital-signage-market/10885/#toc
Research Report Hub
Research Report Hub offers wide-ranging collection of market research reports under virtually every market verticals and sub-categories from different publishers across the globe. We offer reliable market intelligence reports and report customization services to better understand current and projected market scenarios. It also gives a clearer depiction of industries and facilitates to simply perceive competitor activity in the respective industry. Our services are also geared towards helping organizations procure market reports at the finest price.
About US
Research Report Hub
Sector 04, Plot 101, Sant Nagar,
Moshi PCNDTA, Pune, 412105
Maharashtra, India
Web: www.researchreporthub.com
Find us on: <||>rnhttps://www.facebook.com/reasearchreporthub/ <||>rnhttps://twitter.com/hub_report <||>rnhttps://www.linkedin.com/company/research-report-hub/
Contact Information:
Research Report Hub
Prakriti Mathur
Tel: +918448444687
Email us
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Research Report Hub
Prakriti Mathur
Tel: +918448444687
Email us
----
This press release is posted on EmailWire.com -- a global newswire that provides Press Release Distribution Services with Guaranteed Results