(EMAILWIRE.COM, January 31, 2001 ) iN DEMAND has announced new NHL(R) programming that will be exclusive to digital cable subscribers in the United States. Beginning February 6, iN DEMAND will present a special 10-hour block of bonus programming entitled "NHL Working Overtime," as part of the network's NHL CENTER ICE Free Preview Week, February 6-11.

Produced by NHL Productions, and hosted by Dan Moriarty, of "NHL Cool Shots," "NHL Working Overtime" will air in a continuous loop on the NHL1 channel between NHL games on iN DEMAND.
The program will feature:
-- Exciting overtime action from Games 5 & 6 of the 2000 Stanley Cup(R) Finals;
-- The greatest goals in hockey history;
-- NHL "Millennium Moments";
-- Highlights from the 1998 and 1999 NHL All-Star Games;
-- The inside scoop on the "Masked Men" of the NHL;
-- Profiles on some of the game's greatest including The Great One himself, Wayne Gretzky.

Along with the most exciting hockey action in the NHL, the program also will include NHL CENTER ICE spots and important information for digital cable subscribers on this special bonus programming available only during the Free Preview Week.

"NHL Working Overtime" is another example of iN DEMAND's efforts to promote the benefits of digital cable TV under the umbrella of Sports iN DEMAND.

Sports iN DEMAND targets sports fans, who are among cable's most valuable customers, with the message that digital cable TV provides more games, more action and more control over their viewing choices. The sports packages also allow cable customers to see more of the teams they love, in more of the games their favorite teams play.

About iN DEMAND

iN DEMAND L.L.C. is the nation's leading pay-per-view network, offering titles from all of the major Hollywood and independent studios, plus sports, subscription sports packages and entertainment events through its 60-channel digital pay-per-view multiplex service. iN DEMAND serves over 1,900 affiliated systems with approximately 28 million addressable households nationwide.

The company's shareholders are AT&T Broadband, L.L.C., Time Warner Entertainment - Advance/Newhouse Partnership, Comcast Programming Ventures, Inc. and Cox Animal Planet, Inc. Further information about the company can be found on the Internet at www.indemand.com.
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Produced for iN DEMAND

CONTACT:
Joe Boyle, 646/638-8206
jboyle@indemand.com
646/638-8206
or
NHL
Joy Kalfus, 212/789-2795
jkalfus@nhl.com

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iN DEMAND
Joseph Nchor
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