(EMAILWIRE.COM, December 11, 2000 ) !hey Adds Breakthrough Firewall Technology and Multi-Way IP Audio Collaboration to Product Suite by Acquiring ReallyEasy Internet NORTH ANDOVER, Mass., Dec. 11th, 2000 -- !hey inc. (www.heyinc.com), todayannounced the acquisition of Really Easy Internet, Inc. (www.reallyeasy.com), a Dallas-based provider of multimedia communication solutions for Web-centric customer interaction. The merger adds ReallyEasy's Voice over Internet Protocol (VoIP) customer collaboration and patent-pending automatic firewall compensation technology to !heycentersm, !hey's customer engagement product suite. !hey will also benefit from ReallyEasy's extensive talent, and loyal customer base. "!hey inc. offers innovative customer relationship management (CRM) solutions that allow businesses to offer their customers consistent sales and service support through all communication touch points," said Blair Pleasant, managing director and principal analyst at COMMfusion. "The addition of ReallyEasy's VoIP collaboration technology rounds out !hey's multimedia customer engagement solution, and the unique firewall compensation technology that !hey acquires further differentiates the company's product suite in the marketplace." Through the acquisition, !hey will add ReallyEasy's collaborativeonline voice, instant voice messaging, IP voice and Web conferencing, and shared surfing capabilities to its customer interaction product suite. !hey will also be able to integrate ReallyEasy's "Escort" firewall compensation library with !heycenter, giving companies the power to overcome a significant barrier in business-to-business collaboration: corporate firewalls. ReallyEasy's products combined with !hey's technology ensures that businesses can interact with their customers through all touch points, regardless of their location, language, Internet connection, or the type of information security in place at either end."Adding ReallyEasy's collaboration technology to our product suite extends our mission of helping companies acquire, service, and retain customers by converging the personal touch of voice interaction with the affordability and accessibility of the Web," said Duncan Mackay, president and CEO of !hey. "The acquisition strengthens !hey's position as a market leader and enables our customers to leverage integrated communication solutions that will boost sales, improve service, and maximize revenue." "In addition to complimenting !hey's technology with rich Web collaboration capabilities, ReallyEasy shares our vision of humanizing the online experience," said Bill Christie, COO of !hey. "Voice activating a Web site through collaborative VoIP communications allows businesses to take customer relationships to a new level, mirroring brick-and-mortar style sales and service assistance online." About !hey inc.!hey inc. (www.heyinc.com), a privately held company headquartered in North Andover, MA, provides businesses with multi-channel customer interaction solutions that leverage expertise in call center operations and Web engagement technologies. In September 2000, !hey software inc, and icontact.com, inc. merged to form !hey inc. The company offers applications for Web engagement, live chat, traditional call center and speech-enabled voice, automated Q&A, and e-mail management. Through the acquisition of Really Easy Internet, Inc. (www.reallyeasy.com), in December 2000, the company offers VoIP collaboration and patent-pending firewall compensation technologies. !hey's clients range from Fortune 500 companies, such as Microsoft and Hewlett-Packard, to smaller Internet companies, such as Bizfon and America's Choice Healthplans. For more information about !hey, visit www.heyinc.com.# # #!hey is a trademark of !hey inc. !heycenter is a service mark of !hey inc. icontact and NetReps are trademarks of icontact.com. All other products and services are the trademarks of their respective owners.Press Contacts East Coast:Palmer Reuther, !hey incpreuther@heyinc.com; 978.946.7425West Coast:Richard Lewis, Richard Lewis Associatesrichard.lewis@heyinc.com; 818.955.5481

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