(EMAILWIRE.COM, February 14, 2001 ) -- eMarketer has named the leading benchmark B2B exchanges among three separate categories - third-party, consortium-led and private exchanges, following the release of its comprehensive eCommerce: B2B Report. The new report estimates worldwide B2B e-commerce will grow to $2.7 trillion by 2004.

"These leading benchmark exchanges (see chart in the Assets column as a well as full press release at right), within their respective categories, provide excellent examples of a diverse range of products, revenue models, and technologies," said Steve Butler, eMarketer senior business analyst.

eMarketer defines exchange ownership models as:

Third Party -- generally run by an independent company, usually an internet start-up.
Consortium-led -- formed by leading old-economy companies within a vertical industry.
Private -- owned and operated by one large company that permits other companies to link to its services via a single exchange.
Among the leading exchanges, eMarketer notes commodity-based goods are traded via cattle-industry player eMerge Interactive and utilities industry leader Pantellos. While Altra Market Place derives a significant portion of its revenues from heavy transaction activity, Butler added that Citadon and SciQuest are examples of third party exchanges that are in the process of redefining themselves as technology providers and builders of private exchanges.

Another leader, Transora is one of the few consortium-led exchanges that already has begun to partner with other third party and consortium exchanges.

Butler also noted that the WorldWide Retail Exchange is unique because it is designed to serve as a non-profit entity. (It is a dot-org, not a dot-com) and Wal Mart has remained on the sidelines, preferring to build its own private exchange rather than join a consortium.

"Over time, eMarketer believes that most businesses will participate in multiple exchanges, with large companies participating in a hybrid model of private and public exchanges," added Butler. "While there is no guarantee that all of these benchmark exchanges will succeed, they do serve as important indicators of how online exchanges are adapting to the shifting environment of B2B e-commerce."

About eMarketer

eMarketer, www.emarketer.com, the world's leading provider of internet statistics, is recognized as the authority on business online. Its award-winning website and newsletters have been viewed by millions of marketers and business professionals from more than 140 countries. The company's comprehensive eReports aggregate, filter, organize and analyze statistics, news and information from the world's foremost research companies, consultancies and business news services. eMarketer's articles, market projections and analytical commentaries are featured by thousands of news organizations and business publications worldwide every week. The company is headquartered in New York City.

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Produced for eMarketer

Contact:
Gary Galati
Communications Director
1.212.677.6300 x201
ggalati@emarketer.com

Steve Butler
Senior Analyst, eMarketer
1.212.677.6300
sbutler@emarketer.com

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