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YAKARA PLC TO LAUNCH ‘TXTM8S’ ON 23RDFLOOR.COM

(EMAILWIRE.COM, October 24, 2001 ) Edinburgh, UK - 23rdfloor.com is to deploy Yakara’s patent-pending mobile community technology, m-groups. 23rd Floor is a web site developed by Airside and BT Cellnet. The deal was finalised on 24th August and services are expected to be live and available to BT Cellnet customers via 23rdfloor.com before Christmas.

The m-groups friends package will be branded as ‘txtm8s’ on the 23rd floor portal which is primarily aimed at the youth market. txtm8s users will be able to create private communities with their friends where they can vote, chat, share logos and ring tones and play games.

m-groups is a reliable, scalable product that generates revenue for network operators on existing networks – a key business requirement for addressing the costs incurred by the purchase of 3G licenses.

The deal highlights the growth in demand for ‘community’ and ‘lifestyle’ services within the mobile Internet market, as Wireless Operators strive to differentiate by turning to new and more compelling services. The mobile Internet market is predicted to be worth $205bn by 2005(Merrill Lynch).


About Yakara plc:


Yakara was established in 1995 to create software products for the telecommunications industry. Yakara headquarters are in Edinburgh, United Kingdom and customers include some of the worlds leading telecommunication infrastructure manufacturers and network operators. The company is accredited with the ISO 9001 TickIT standard for quality management systems.
Our core product is m-groups, a location-based group messaging service which enables mobile subscribers to easily communicate with groups of people for business or leisure purposes. m-groups is an application for GSM and 3G networks, and can interface to Network Operators’ existing infrastructure providing an integrated and scalable solution.
Yakara also offers a comprehensive portfolio of services for the telecoms market from strategic consultancy and proprietary technology to systems integration, solutions delivery, testing and commissioning. Yakara-built systems process millions of calls every day all around the world. www.yakara.com


About 23rd Floor

23rd Floor is aimed at the 16-24 year old mobile phone user and is being billed as the web site that supplies all the nourishment and nutrition your mobile will ever need. 23rd Floor offers everything from music, and downloadable images, to interactive entertainment that will transform your mobile from a mere communication device, into an awesome entertainment complex that will delight your friends and crush your puny enemies! www.23rdfloor.com

23rd Floor is an Airside web site developed in association with BT Cellnet. BT Cellnet is supporting Airside’s creative development of 23rdfloor.com to provide developers of mobile entertainment products a route to market. Developers interested in launching their products on 23rdfloor.com should register at www.expidas.com.


About Airside

Since its foundation in 1997, Airside has developed into a creative agency that quite impressively specialises in every aspect of design, from creative direction to the production of digital media.

Airside is a design company first and foremost. The Airside team think a lot about experiences and feel strongly that interaction is not something to be found exclusively on a computer screen. Consequently they tend to work with a wide range of media and have many self initiated projects running alongside their client work. They like to collaborate and enjoy getting inside people's heads. Most importantly they try to have a laugh, because that's the point of it all really!

Recent Airside clients include: MTV, Channel 4, BBC Radio Three, BT Cellnet, Nadav Kander, Lemon Jelly, John Paul Jones, Paul Oakenfold, The Serpentine Gallery and the White Cube Gallery. www.airside.co.uk


About BT Cellnet

· BT Cellnet, the UK arm of mmO2, has a total of 10.9 million active customers consisting of 7.5 million active pre-pay customers and 3.4 million post-pay customers.
· BT Cellnet is a wholly owned subsidiary of BT plc.
· BT Cellnet launched its GPRS network to corporate users in June 2000 and to consumers in May 2001.
· BT wireless announced on September 3rd that its consumer brand would be known as O2 and the holding company’s name would be changed to mmO2 with immediate effect. www.btcellnet.net

Contact Information:
Yakara plc
Dawn McQuillan
Tel:
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