(EMAILWIRE.COM, January 31, 2006 ) San Angelo, TX - - Soft, flowing and with a quill pattern that covers the entire hide, emu leather is a natural for the fashion and accessory industry. Add to that the reptilian pattern of the leg skins as a natural contrast and you have a winning combination sure to win your Valentine’s heart. So why is it so hard to find emu leather products in stores?

Handbags, belts, wallets, boots, shoes and other accessories show up under a web search for emu leather, all competitively priced and nearly all are on farm-to-finish websites. The American emu farmer seems to have successfully done what many other industries are only just recently trying; they have cut out the middleman, increased their profit and given the consumer the opportunity to buy a luxury product at half what it would cost through an upscale store.

Some farmers participate in a ‘leather bank’ where their hides are stored until they are ready to convert them to products. “Occasionally we hear from someone who wants to have emu leather pants made,” said Charles Ramey, President of the American Emu Association. Ramey went on to say “Our farmers are only too happy to sell complete hides or leg skins directly to the consumer.”

The American Emu Association is a non-profit trade association representing the emu industry. The emu industry is an alternative agricultural industry, dominated by the small farmer, who is devoted to humane and environmentally positive practices that will produce beneficial products for society. For more information about the American Emu Association (AEA) or the emu industry visit http://www.aea-emu.org or call 541-332-0675.

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