(EMAILWIRE.COM, August 06, 2007 ) Novi, Michigan -- What does business owner put in their a written sales letter? Are they not sure what to put in their sales letter? Let’s look at the first three items that need to be in a sales letter.

Step #1: Headline. The only purpose is to grab somebody’s attention. Don’t try to sell their product in your headline. Don’t say “Discover how to lose weight in only 7 days for $29.99”. Instead, it should just make them stop in their tracks and keep reading. They will want more information based on the headline, not just a run down of what they are selling.

Not sure how to create a headline? Try this exercise:
To create headlines they can brainstorm for ideas through a “headline drill”. In two minutes, try to come up with as many headlines as they can for the product or service that they are trying to sell. Write everything down even if it doesn’t make any sense. Be focused and let their brain dump out all the possibilities.

Then look at all the headlines they have created and tweak them. Pick the best headlines. Then decide on the number one headline. How do they decide what the number one headline is? Go by their gut feeling.

You can use sticky notes to do the headline drill. They can place them on the wall. This works very well, especially if they are a visual person.

Step #2: Subheadline. This is an expansion on the headline. It expands or supports the headline. The goal is to pull the reader further into the sales letter. Don’t talk about the product or the benefits just yet.

How do they write a subheadline? Go back to their headline drill and pick one of the headlines they created that didn’t make the cut for the headline. This headline can become the subheadline.

Step #3: The salutation. One of the best salutations to use is “Dear Friend”. This makes it warm and personal. Keep it simple.

They can also use the customer’s name as the salutation in emails. People are not freaked out by this in emails because they know that they gave their name when they signed up for your email list.

Tip: These steps are in the order they should appear on the page.

Follow these three steps to get started on writing their sales letter. Take the time to go through headline drill and come up with the best headline and subheadline they can.

Additional tips to creating their own wealth include: Follow the piles of cash. Find people who have successfully http://www.promotingtips.com [created wealth] and learn from them. “Matt Bacak, the powerful promoter, is the person who has done just that in business and is leading expert on how to achieve quick easy and fast success” said Ralph Marcus Maupin Jr. (Mark) co-founder of National Real Estate Network and PrEasy.com LLC.

Remember, it's not only what they know, but who they learn it from. Learn from someone who is more successful then you. Learn the tricks of the trade and http://www.powerfulpromoter.com [internet marketing tips] from someone that has actually built wealth and not just written a book about it. Forget the past. It does not matter who they are or where they came from. Everyone deserves to be a millionaire.

Contact Information:
Stephanie Bunn
2935 Horizon Park Drive, Suite D
Suwanee, GA 30024
(770) 271-1536
www.internetmillionairemind.com.

Source: National Real Estate Network. Check out their website at
http://www.megaeveningevent.com



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