Webstakes.com Deploys Delano to Drive Increased Responses to Daily e-Marketing Campaigns to Millions of Subscribers
Direct Marketing Specialist Selects Delano to Drive Higher Interaction Volume with Members and Foster More Profitable Customer Relationships
(EMAILWIRE.COM, January 30, 2001 ) TORONTO — Delano Technology Corporation (NASDAQ: DTEC), a leading provider of customer relationship management solutions for the enterprise, today announced that Webstakes.com, the premier member-based direct marketing Web site, has deployed Delano’s e-marketing solution and high volume campaign server to deliver targeted e-marketing messages to its database of 7.6 million profiles.
“We selected Delano for its strength in e-marketing and because it has the technology to handle significantly higher interaction volume than other vendors on the market,” said Kenneth Grosso, president of Webstakes.com. “Since using Delano, we have been able to increase our response rates due to better management of e-mail volume and scheduling through their software. This not only provides Webstakes.com with the opportunity to increase our own revenue, but adds even greater value to the service we offer our clients.”
Webstakes.com helps advertisers and marketers promote their products and services to consumers through promotion sponsorship opportunities that provide targeted traffic, content and direct marketing technology. Using Delano’s e-marketing solution, Webstakes.com can seamlessly manage the automated creation and distribution of the several million marketing messages sent out to its members.
“Webstakes.com combines best practices in direct marketing with the latest Internet technology, ensuring that an organization’s online marketing initiatives are a significant contributor to increased bottom line results,” said John Foresi, chief executive officer of Delano. “We are pleased to be a strategic part of Webstakes.com’s marketing offering, and are confident that our solution will continue to deliver only the best opportunities for them and their partners by building and strengthening long term customer relationships.”
About Delano Technology Corporation
Delano provides the fastest and most flexible way to effectively build, understand and intelligently manage customer relationships. The company’s e-marketing and e-service software solution combines advanced analytics with rich interaction capabilities. By providing a 360-degree view of each customer interaction across multiple touch points throughout an organization, Delano enables enterprises to very quickly gain the customer insight required to build and improve customer relationships. Delano’s dynamic solution empowers organizations to build profitable relationships and reduce time to financial benefit through increased revenue. Delano’s customers include industry-leading new economy, Fortune 50 and Global 2000 enterprises including Charles Schwab, Warner Music Group, Nortel Networks, Ericsson, and i2 Technologies. Delano is headquartered in Toronto, Canada, with offices across North America, Europe, and Asia Pacific. For additional information, contact Delano Technology Corporation, 302 Town Centre Boulevard, Markham, ON, L3R 0E8; www.delanotech.com. Delano. What Customer Relationships Should Be.
About Webstakes.com
Webstakes.com is the premier member-based direct marketing Web site dedicated to Internet promotions. Webstakes.com provides marketers with a variety of advertising and sponsorship opportunities to reach its comprehensive database of over 7.6 million demographic profiles. Webstakes.com runs on a proprietary direct marketing technology platform, allowing its clients to deliver the right promotional offer, to the right consumer, at the right time.
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Delano is a trademark of Delano Technology International SRL. All other company and product names mentioned are the trademarks or registered trademarks of their respective companies.
Forward-looking statements in this press release, including statements relating to the anticipated benefits from Delano Technology Corporation’s relationship with Webstakes.com, are made pursuant to the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, risks relating to rapid technological change and increased levels of competition within our industry, our ability to manage growth, continued acceptance of our products, intellectual property rights and other risks detailed from time to time in our filings with the United States Securities and Exchange Commission.
“We selected Delano for its strength in e-marketing and because it has the technology to handle significantly higher interaction volume than other vendors on the market,” said Kenneth Grosso, president of Webstakes.com. “Since using Delano, we have been able to increase our response rates due to better management of e-mail volume and scheduling through their software. This not only provides Webstakes.com with the opportunity to increase our own revenue, but adds even greater value to the service we offer our clients.”
Webstakes.com helps advertisers and marketers promote their products and services to consumers through promotion sponsorship opportunities that provide targeted traffic, content and direct marketing technology. Using Delano’s e-marketing solution, Webstakes.com can seamlessly manage the automated creation and distribution of the several million marketing messages sent out to its members.
“Webstakes.com combines best practices in direct marketing with the latest Internet technology, ensuring that an organization’s online marketing initiatives are a significant contributor to increased bottom line results,” said John Foresi, chief executive officer of Delano. “We are pleased to be a strategic part of Webstakes.com’s marketing offering, and are confident that our solution will continue to deliver only the best opportunities for them and their partners by building and strengthening long term customer relationships.”
About Delano Technology Corporation
Delano provides the fastest and most flexible way to effectively build, understand and intelligently manage customer relationships. The company’s e-marketing and e-service software solution combines advanced analytics with rich interaction capabilities. By providing a 360-degree view of each customer interaction across multiple touch points throughout an organization, Delano enables enterprises to very quickly gain the customer insight required to build and improve customer relationships. Delano’s dynamic solution empowers organizations to build profitable relationships and reduce time to financial benefit through increased revenue. Delano’s customers include industry-leading new economy, Fortune 50 and Global 2000 enterprises including Charles Schwab, Warner Music Group, Nortel Networks, Ericsson, and i2 Technologies. Delano is headquartered in Toronto, Canada, with offices across North America, Europe, and Asia Pacific. For additional information, contact Delano Technology Corporation, 302 Town Centre Boulevard, Markham, ON, L3R 0E8; www.delanotech.com. Delano. What Customer Relationships Should Be.
About Webstakes.com
Webstakes.com is the premier member-based direct marketing Web site dedicated to Internet promotions. Webstakes.com provides marketers with a variety of advertising and sponsorship opportunities to reach its comprehensive database of over 7.6 million demographic profiles. Webstakes.com runs on a proprietary direct marketing technology platform, allowing its clients to deliver the right promotional offer, to the right consumer, at the right time.
—###—
Delano is a trademark of Delano Technology International SRL. All other company and product names mentioned are the trademarks or registered trademarks of their respective companies.
Forward-looking statements in this press release, including statements relating to the anticipated benefits from Delano Technology Corporation’s relationship with Webstakes.com, are made pursuant to the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, risks relating to rapid technological change and increased levels of competition within our industry, our ability to manage growth, continued acceptance of our products, intellectual property rights and other risks detailed from time to time in our filings with the United States Securities and Exchange Commission.
Contact Information:
Delano Technology Corporation
Andrew Wagar
Tel:
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
Delano Technology Corporation
Andrew Wagar
Tel:
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
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