(EMAILWIRE.COM, July 10, 2002 ) There's a reason they say that in summertime "the livin' is easy." Getting dressed is never easier -- a cute bikini, flip-flops and a sexy tiki print sarong cover up are all you'll need. Summer wear is simple, sleek and pared down.

What's tough about summer is summer hair -- add all that humidity to any hair type and you've got frizzies and flyaways. Now you can have sleek summer hair to set off your sleek summer wear -- sleek.look™ smoothing system from Matrix makes it easy.

Got coarse, highly textured hair that you like to blow dry straight? Try sleek.look and make it happen in half the time.
Got waves? See them smoothed and improved.
Already have straight hair? The sleek.look smoothing system will help you get it even straighter and keep it smooth and frizz free.
The co-active ingredients in the 4-step sleek.look system bond together to form an invisible barrier that protects hair from being puffed out by humidity. Use all four steps to help lock in a sleek, long-lasting look that won't be ruined by hot weather.

Each sleek.look product is safe for chemically processed and color treated hair.

Sleek summer wear sleek summer hair = you looking great all summer long!

(And don't forget to take along sleek.look waterfree lockdown spray in your beach bag!)

sleek.look shampoo -- 13.5 oz./$9.95
sleek.look conditioner -- 13.5 oz./$10.95
sleek.look styling cremes in lite and extreme formulas -- 5.1 oz./$12.95
sleek.look waterfree lockdown spray -- 4.2 oz./$12.95


Matrix products are only available in salons. To locate a Matrix salon, consumers can call 1-800-6Matrix or visit www.matrix.com.
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Produced for Matrix

Contact:

Aimee Majoros
Manager, Public Relations
212-973-5343
amajoros@matrix.com

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Contact Information:
Matrix.
Joseph Nchor
Tel:
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