(EMAILWIRE.COM, August 11, 2007 ) Livonia, Michigan -- Business people have heard that they should write their sales letter in chunks, but what does this mean? The chunks refer to how their sales letter copy is organized. There is an important sequence they must follow when writing a sales letter that has proven to be effective.

For example, the order of your sales letter should be the following:

Sales Letter Part #1: Headline

Sales Letter Part #2: Brief Introduction

Sales Letter Part #3: Provide the features of your product. Have 5-7 features listed. Each feature will have its own segment of copy. Go into detail about each feature. At the end of each of these segments you should ask the person to buy. For each segment you have to rephrase the feature and provide a benefit when you ask them to buy.

Tip: The reason you write your sales letter in small segment chunks is because you want to build value in the eyes of the customer. This helps to build excitement and interest about your product. When they are most interested then you should ask them to buy and provide an order link in your sales letter copy.

Tip: Repetition works in a sales letter. They have to repeatedly ask for the order. They need to test their niche to find out how many order links are too much, but a general guideline of 9 to 12 order links is a good rule of thumb to follow.

You have to test their sales letter order links. For example, one Internet guru found that only 11% of people who read his sales letter clicked on an order link and went to the order page. Of those people, only 13% actually ordered the product. In addition, he only had 5 order links in his sales letter copy. So the conversion rate was only 1.4% for the overall visitors that came to the website. This is higher than the average conversion on Internet websites, but it was not high enough to make big money. Instead, they should strive for 2 to 3%.

Tip: They have to find out how many people go to their order page and how many people actually buy the product. You must know these numbers in order to improve their conversion.

So how could he solve the problem? He found that he needed to get more people to his order page. He accomplished this by providing more order links for people to use to get to his order page. So instead of 5 order links, he tried 9 order links in sales letter copy. He found that 18% of people clicked on the order link and of those 13% actually bought his product. So he had a huge increase of 11% to 18% of people going to his order page. This increase in sales was very powerful.

Additional tips to creating their own wealth include: Follow the piles of cash. Find people who have successfully http://www.promotingtips.com [created wealth] and learn from them. “Matt Bacak, the powerful promoter, is the person who has done just that in business and is leading expert on how to achieve quick and easy success” said Ralph Marcus Maupin Jr. (Mark Maupin) co-founder of National Real Estate Network and PrEasy.com LLC.

Remember, it's not only what they know, but who they learn it from. Learn from someone who is more successful then you. Learn the tricks of the trade and http://www.powerfulpromoter.com [internet marketing tips] from someone that has actually built wealth and not just written a book about it. Forget the past. It does not matter who they are or where they came from. Everyone deserves to be a millionaire.

Contact Information:
Stephanie Bunn
2935 Horizon Park Drive, Suite D
Suwanee, GA 30024
(770) 271-1536
www.internetmillionairemind.com.

Source: National Real Estate Network. Check out their website at
http://www.megaeveningevent.com

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