(EMAILWIRE.COM, February 22, 2007 ) SHERMAN OAKS, CALIFORNIA – WAAT Media, the world leader in late night mobile entertainment, said today it has signed an agreement with MrSkin.com to distribute reviews and other content from the popular website to mobile devices.

MrSkin.com is the most popular movie review site for men, which covers film scenes from major movie releases. It receives over seven million visits a month from fans eager to check out its news, reviews, pictures and clips of celebrity nudity and near-nudity. The partnership will launch with a special Mr. Skin Mobile Film Review program that will feature the hottest scenes from current movies.

“We are delighted to be working with Mr. Skin to bring a new and innovative made-for-mobile entertainment service to movie fans around the world,” according to Marc Brown, SVP of Programming of WAAT Media. “In addition to current films we will offer an extensive archival database, which can be searched by the name of the movie star or title of a film. Since we have distribution in over 40 countries reaching more than 1- billion mobile phones, there is enormous potential.”

“We at Mr. Skin see an amazing ‘skinergy’ with WAAT Media’s unsurpassed lineup of content and carriers,” according to Derek Meklir, VP of Marketing for Mr. Skin. “WAAT is the best partner for us to enter the mobile arena, particularly since our appeal is universal, with about 45 percent of our traffic coming from members outside the U.S.”

Mr. Meklir said the service ultimately will include reviews with pictures, clips, montages and such features as “best of” and “Top 5” lists plus other content from the website that will be adapted to meet mobile phone standards. He said the service will also feature weekly alerts to subscribers and an SMS response system by which users can get information on the “Skinography” of any star.

About WAAT Media
WAAT Media is the world’s leading provider of late night entertainment for mobile phones and wireless devices. The Company has exclusive licenses with industry-leading brands, direct distribution with more than 100 mobile operators in over 40 countries and provides an extensive portfolio of WAP sites, mobile TV channels and games to more than 1 billion subscribers worldwide. For more information, please visit www.waat.com.


About MrSkin.com
MrSkin.com is a website that celebrates nudity in film. It has created a giant database that rates and reviews virtually every mainstream film available (both domestic and international). MrSkin.com members get new reviews, bios, pictures and video clips of the world’s most stunning celebrities updated daily. For more information visit www.MrSkin.com.

CONTACT: JJ Morgan at 212-338-0050 or press@waat.com

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