(EMAILWIRE.COM, August 03, 2006 ) LOS ANGELES -- Vivid-Alt, the alternative XXX film imprint of Vivid Entertainment Group, has launched a unique website (www.vividalt.com) that includes trailers of new films, photos of the “non-porn” Vivid-Alt stars and blog messages from the directors of the new genre of adult films. Other features include gossip, photos posted by the Vivid-Alt Street Team, girls, girls and more girls.

In “Our Mission,” Vivid-Alt producer Eon McKai points out immediately that “this website sells you nothing. We just want you to know who we are and what we are doing.”

Vivid-Alt works in partnership with Eon McKai Productions, an imprint formed by McKai, alt-porn’s dominant icon, and other cutting-edge directors such as Dave Naz and Octavio Winkytiki, who appear throughout the new site. Mr. McKai, whose early independent films sparked the new alt-adult genre, uses the site to profile the non-traditional actors, screenplays cutting edge set design, art direction and fashions that characterize the imprint.

To add spark to the launch, the new site will run a contest with the popular adult blog fleshbot.com to win a role in an upcoming Vivid-Alt movie. The Vivid-Alt Weekend Prize Package for the winner includes airfare from anywhere in the U.S., a two night stay in L.A. and a “spumoni” date (short and sweet) with sexy Vivid-Alt actress Dana De Armond. Two runners-up will each win a Vivid-Alt movie-a-month for a year. Visit www.vividalt.com for more details and link to www.fleshbot.com to enter.

In a personal note on the site McKai says, “I can’t spell so I like to work with the moving image with sound to get my point across. I’m the boss here at vivid-alt. Who would of guessed I was the boss of anything? Alt porn is my passion and I have maid a life long commitment to pushing it forward (sic).”

Initial trailers available through the site include “Skater Girl Fever,” directed by Dave Naz and due for release in August, along with the first film from Vivid-Alt, “The Rebelle Rousers” directed by Winkytiki and released earlier this month.

The site also includes blogs from Vivid-Alt directors and stars plus a calendar of events including upcoming parties.

About Vivid:
The Vivid Entertainment Group is the world’s leading adult film company. Founded in 1984, Vivid pioneered the “Vivid Girl” concept, under which top adult film stars are signed to exclusive agreements that are styled on the old Hollywood contract star system. Vivid has always placed heavy emphasis on high quality erotic film entertainment for the couples market. It has created wide brand-name awareness through its films and through a licensing and marketing program that extends to advertising, apparel, book publishing, virility supplements, condoms, snowboards, calendars, comic books and even a licensed upscale nightclub in The Venetian Hotel in Las Vegas. The company is known for its innovative technological advances such as full function DVDs, a fast growing wireless program that is already active in 20 countries, its Burn-to-DVD technology and its popular website www.vivid.com. Vivid is a major supplier of content for pay-per-view networks in North America and internationally. The best selling hardcover book How to Have a XXX Sex Life: The Ultimate Vivid Guide, was co-authored by the Vivid Girls and published by HarperCollins. The company started the Vivid-Alt imprint in 2006. For more information contact rm@vivid.com.

The company’s Vivid-Alt imprint is headed by Eon McKai, alt-porn’s dominant icon. McKai has been widely credited as the founder of this new and edgy film genre. He has been profiled in The New York Times, The Los Angeles Times and The Village Voice.

FOR IMMEDIATE RELEASE

For more information, photos or interviews contact: Ellie Reeve at 800-762-4761 or rm@vivid.com

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Ellie Reeve
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