(EMAILWIRE.COM, January 04, 2007 ) San Francisco, CA -- Vinfolio, a premier online wine store and collector services company, announced today the expansion of its free online cellar management tool, VinCellar, to provide wine collectors real-time valuation of their treasured collections based on both retail and auction prices. This powerful engine combines retail data from Wine-Searcher and auction prices from Vinfolio’s Wine Price File allowing users to view valuation of their collection at the estimated replacement value and sale value alongside the associated gain or loss in the value of wine, much like a stock.

For wine collectors looking to properly insure their wine or others that collect for investment, this is the only free and continuously updated service that puts these tools at a collectors’ fingertips. Vinfolio, founded in 2003 by CEO and founder Stephen Bachmann, is consistently at the forefront of serving the serious wine collector.

“Gathering relevant and current price data in a systematic fashion to value your collection is difficult.” says Bachmann, who started Vinfolio out of his own unmet needs as a wine collector. “Being able to do this within VinCellar is a natural extension of the software. Knowing what wine you own, where it is and its current value are all essential elements of managing your wine collection.” The addition of an enhanced valuation engine is the first of many features to be added to VinCellar in the coming months.

Retail pricing is derived from data licensed from Wine-Searcher, the leading search engine of wine prices from over 8,000 wine stores, wineries, and wine auctions. Vinfolio maps the retail listings to wines in its database using a proprietary algorithm to ensure the utmost accuracy. Retail data is updated twice a month. Auction price data comes from Vinfolio’s Wine Price File, comprised of auction prices from over 500 auctions from 1998-2006 and is updated as auctions occur.

About Vinfolio
Based in San Francisco, Vinfolio (www.vinfolio.com) sells fine wine and services to wine collectors and enthusiasts. Its guiding principle is "Fine wine, finer service," demonstrating Vinfolio's unparalleled level of personalized customer service and collector services. Vinfolio's wine store is seamlessly integrated with collector services, all designed to make the wine buying, selling and collecting experience effortless and enjoyable. From an extensive selection of fine wine to VinCellar™, its free online cellar management software, to collector services (including on-site inventorying and full-service storage), Vinfolio delivers "Fine wine, finer service". Vinfolio was founded in 2003 by CEO Stephen J. Bachmann, who incorporated his expertise in technology and finance with his passion for wine.

For more information on Vinfolio visit www.vinfolio.com.
For more information, please contact:
Rachel Blatt, 415-946-1344
rachel@vinfolio.com

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