(EMAILWIRE.COM, July 27, 2004 ) Costa Mesa, CA –– VESTAL, a first-mover in the upscale, alternative watch design market, explodes onto the global scene by opening ‘VESTAL EUROPE,’ its new international headquarters based just outside of Biarritz, France. In addition VESTAL has completed partnerships in the following countries; Canada, Japan, Australia, U.K., Germany, Austria, Benelux (Belgium, Netherlands, Luxembourg) Switzerland, Greece, Norway, Sweden, Denmark, and South Africa.

‘VESTAL EUROPE,’ headed by Alex Messmer, will allow the company to centralize its European operations, execute global branding campaigns, deliver product more quickly and provide customer service in French, German, and English. According to Messmer, the opening of, ‘VESTAL EUROPE,’ sets the stage nicely for continued global expansion and revenue growth for the creatively independent watch brand.

“The European headquarters will enable us to meet the international demand for VESTAL already out there and guarantee a unified global brand image – personally, I’m very excited because the VESTAL brand is relatively untapped overseas.” VESTAL’s alternative credibility and designer elegance are already warmly received outside the U.S., and an opening of an office in Biarritz was the next logical step, according to VESTAL president and founder David Bonaventura.

“We chose France and Alex Messmer because both are known as a leaders in launching, incubating, and growing progressive U.S. lifestyle brands throughout the rest of Europe. Now we can more effectively export our unique flavor worldwide.”

VESTAL has experienced triple-digit growth over the past year and an excited Bonaventura intends to continue making international inroads; “Mexico and South America are next.”


‘VESTAL EUROPE’ will also roll out an advertising campaign slated for following international publications; Adrenalin, Vice Europe, WAD, Flavor, and Lodown.

VESTAL’s national print campaign currently features ad programs in The Fader, Revolver, Black Book, Vice, Flaunt, and Transworld Skateboarding (just added).

POOL TRADE SHOW – LAS VEGAS
VESTAL’s International representatives and upcoming collection will be available by appointment at POOL trade show in Las Vegas (Aug. 30-Sept 1). Please contact Marty Kish at Marty@vestalwatch.com or 949-631-7036 x 17

To locate an authorized VESTAL dealer go to http://www.vestalwatch.com

VESTAL EUROPE HEADQUARTERS
Contact: Alex Messmer
amessmer@vestalwatch.com


About VESTAL
VESTAL has been producing unique fashion watches for over 6 years. VESTAL is carried in a variety of trendsetting shops ranging from better specialty (Barney’s NY/LA/CHI, W Hotels, Madison, H. Lorenzo, American Rag, and Fred Segal) to streetstyle innovators (Stackhouse NYC, Villains, Belmont Army in Chicago) - as well as on Vestalwatch.com . Internationally, VESTAL can be found exclusively in the United Kingdom, France, Austria, Benelux, Switzerland, Scandinavia, Greece, South Africa, Japan, Canada, Germany, and Australia – with new distributor relationships established regularly (see above). VESTAL’s media penetration includes editorial features in publications such as Rolling Stone, YM, FHM, Seventeen, Stuff, Maxim, Blender, as well as product placement in films and on television. VESTAL is also a leader in band
partnerships, having established hands-on relationships directly with the artists themselves as a means of integrating the VESTAL brand into key events and special projects. VESTAL’s watches are unisex with each model based on a thick or thin wrist, and strictly adhere to the VESTAL company mantra; to focus on the quality and design of the product as well as unique presentation. VESTAL, located in Costa Mesa, California, is independently owned and operated.

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