Vertis Customer Focus 2002 Survey Identifies Trends Among Internet Shoppers
(EMAILWIRE.COM, December 03, 2002 ) Vertis, a leading provider of technology-based integrated marketing and advertising solutions, has released its Customer Focus 2002: Internet survey results for the retail industry.
The biannual survey provides insights into consumers who are most likely to shop online, have Internet access, the most popular ISPs and the influence of ad inserts on Web users (see figure 1 for generational key).
"The Vertis Customer Focus 2002: Internet survey provides retailers and service providers with invaluable information that will assist them to better understand their current and potential customers," said Therese Mulvey, Vertis' vice president of strategic marketing. "In addition, the research gives marketers the data they require to target consumers most effectively."
Passion for Purchasing Online
Vertis' Customer Focus survey shows that consumers are shopping online more than ever, with over half the respondents who have Internet access (57 percent) confirming that they have made a purchase from the Internet. The figures show a 39 percent increase since 1998 and a 15 percent increase from 2000 (see figure 2). Interestingly, the greatest change in opinion regarding shopping online comes from the youngest (Generation Y) and eldest generations (Seniors). Five times more seniors are intrigued about shopping on the Web now compared with four years ago (16 percent vs. 3 percent, respectively) and 49 percent of Generation Y consumers are interested in purchasing from the Internet versus 16 percent in 1998 (see figure 3). In addition, the report reveals that the higher a person's household income, the more interested they are in purchasing online.
Internet Access Continues to Grow
Home access to the Internet has seen the largest rise over the last few years, as 57 percent of those surveyed said they currently have access to the Web at home, compared with 42 percent in 2000 and 25 percent in 1998. Work access has grown considerably slower, from 27 percent in 1998, to 31 percent in 2000 and 35 percent in 2002. There also proves to be geographic differences: people living in the Southwest (e.g., Arizona, New Mexico and Utah) are most likely to have access at home or work while people in the South (e.g., Kentucky and Tennessee) are least likely to have Internet access (see figure 4).
Books Are Best, But Toys are Top Gainer
During the past two years there have been notable changes in the popularity of products that are being purchased online. Books were by far the best Internet seller in 2002 with 43 percent, a four percent decrease from 2000. Meanwhile, CD sales decreased by six percent over this same period. In contrast, sporting goods, home improvement items and home electronics have all gained online interest, while purchases of toys via the Internet have seen the greatest increase from 14 percent in 2000 to 23 percent in 2002 (see figure 5).
Ad Inserts and Media Usage
The Vertis Customer Focus: Internet survey reveals that ad inserts are an influential source of information for adults who have purchased something online. This group is slightly more likely to read advertising inserts than total adults (89 percent compared with 86 percent), and depending on the product, are more likely to use ad inserts or circulars to decide where to shop. Consumers most often review ad inserts in search of home electronics, office supplies and home improvement items (see figure 6).
About Customer Focus
Customer Focus, commissioned by Vertis, is a biannual survey tracking consumer behavior across a wide variety of retail settings, including the Internet, grocery, department and discount stores, automotive and specialty retailers. The survey was first conducted in 1998. In subsequent years, the study has been expanded and modified to identify emerging consumer behavior patterns and track shifts in consumer practices and motivations.
Since its inception, the Customer Focus retail study has proven to be one of the nation's most comprehensive examinations of consumer behavior. The survey of 3,000 adults, conducted by Marshall Marketing and Communication of Pittsburgh, measures both general and industry-specific shopping trends. Vertis provides the survey results as a value-added service to clients in the retail industry and other market segments, including automotive, home electronics, insurance, finance, non profit, fragrance, pharmaceutical, furniture and home improvement.
To acquire a customized Customer Focus 2002: Internet report or speak to a Vertis executive, please contact Donovan Roche or Carla Marshall at 619/234-0345.
About Vertis
Vertis is a global powerhouse for integrated marketing and advertising solutions that seamlessly combine advertising, direct marketing, media, imaging and progressive technology. Headquartered in Baltimore, with production and sales offices throughout the United States and United Kingdom, Vertis serves local, regional, national and international companies across diverse industries. Vertis' products and services include: consumer and media research, media planning and placement, creative services, digital media production, targetable advertising insert programs, fully integrated direct marketing programs, circulation-building newspaper products and eMarketing.
To learn more about Vertis, visit www.vertisinc.com.
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In this document, the words "believes," "anticipates," "expects," "estimates," "plans," "intends" and similar expressions are intended to identify forward-looking statements. All forward-looking statements are subject to a number of risks and uncertainties that could cause actual results to differ materially from projected results. Factors that may cause these differences include fluctuations in the cost of raw materials we use, changes in the advertising, marketing and information services markets, the financial condition of our customers, actions by our competitors, changes in the legal or regulatory environment, general economic and business conditions in the U.S. and other countries, and changes in interest and foreign currency exchange rates.
Consequently, you should consider these forward-looking statements only as our current plans, estimates and beliefs. Even if those plans, estimates or beliefs change because of future events or circumstances, we decline any obligation to publicly update or revise these forward-looking statements.
------------------------
Produced for Vertis
CONTACT:
Donovan Roche
or Carla Marshall
Formula
(619) 234-0345
Thérèse Mulvey
Vertis
(410) 361-8610
------------------------
The biannual survey provides insights into consumers who are most likely to shop online, have Internet access, the most popular ISPs and the influence of ad inserts on Web users (see figure 1 for generational key).
"The Vertis Customer Focus 2002: Internet survey provides retailers and service providers with invaluable information that will assist them to better understand their current and potential customers," said Therese Mulvey, Vertis' vice president of strategic marketing. "In addition, the research gives marketers the data they require to target consumers most effectively."
Passion for Purchasing Online
Vertis' Customer Focus survey shows that consumers are shopping online more than ever, with over half the respondents who have Internet access (57 percent) confirming that they have made a purchase from the Internet. The figures show a 39 percent increase since 1998 and a 15 percent increase from 2000 (see figure 2). Interestingly, the greatest change in opinion regarding shopping online comes from the youngest (Generation Y) and eldest generations (Seniors). Five times more seniors are intrigued about shopping on the Web now compared with four years ago (16 percent vs. 3 percent, respectively) and 49 percent of Generation Y consumers are interested in purchasing from the Internet versus 16 percent in 1998 (see figure 3). In addition, the report reveals that the higher a person's household income, the more interested they are in purchasing online.
Internet Access Continues to Grow
Home access to the Internet has seen the largest rise over the last few years, as 57 percent of those surveyed said they currently have access to the Web at home, compared with 42 percent in 2000 and 25 percent in 1998. Work access has grown considerably slower, from 27 percent in 1998, to 31 percent in 2000 and 35 percent in 2002. There also proves to be geographic differences: people living in the Southwest (e.g., Arizona, New Mexico and Utah) are most likely to have access at home or work while people in the South (e.g., Kentucky and Tennessee) are least likely to have Internet access (see figure 4).
Books Are Best, But Toys are Top Gainer
During the past two years there have been notable changes in the popularity of products that are being purchased online. Books were by far the best Internet seller in 2002 with 43 percent, a four percent decrease from 2000. Meanwhile, CD sales decreased by six percent over this same period. In contrast, sporting goods, home improvement items and home electronics have all gained online interest, while purchases of toys via the Internet have seen the greatest increase from 14 percent in 2000 to 23 percent in 2002 (see figure 5).
Ad Inserts and Media Usage
The Vertis Customer Focus: Internet survey reveals that ad inserts are an influential source of information for adults who have purchased something online. This group is slightly more likely to read advertising inserts than total adults (89 percent compared with 86 percent), and depending on the product, are more likely to use ad inserts or circulars to decide where to shop. Consumers most often review ad inserts in search of home electronics, office supplies and home improvement items (see figure 6).
About Customer Focus
Customer Focus, commissioned by Vertis, is a biannual survey tracking consumer behavior across a wide variety of retail settings, including the Internet, grocery, department and discount stores, automotive and specialty retailers. The survey was first conducted in 1998. In subsequent years, the study has been expanded and modified to identify emerging consumer behavior patterns and track shifts in consumer practices and motivations.
Since its inception, the Customer Focus retail study has proven to be one of the nation's most comprehensive examinations of consumer behavior. The survey of 3,000 adults, conducted by Marshall Marketing and Communication of Pittsburgh, measures both general and industry-specific shopping trends. Vertis provides the survey results as a value-added service to clients in the retail industry and other market segments, including automotive, home electronics, insurance, finance, non profit, fragrance, pharmaceutical, furniture and home improvement.
To acquire a customized Customer Focus 2002: Internet report or speak to a Vertis executive, please contact Donovan Roche or Carla Marshall at 619/234-0345.
About Vertis
Vertis is a global powerhouse for integrated marketing and advertising solutions that seamlessly combine advertising, direct marketing, media, imaging and progressive technology. Headquartered in Baltimore, with production and sales offices throughout the United States and United Kingdom, Vertis serves local, regional, national and international companies across diverse industries. Vertis' products and services include: consumer and media research, media planning and placement, creative services, digital media production, targetable advertising insert programs, fully integrated direct marketing programs, circulation-building newspaper products and eMarketing.
To learn more about Vertis, visit www.vertisinc.com.
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In this document, the words "believes," "anticipates," "expects," "estimates," "plans," "intends" and similar expressions are intended to identify forward-looking statements. All forward-looking statements are subject to a number of risks and uncertainties that could cause actual results to differ materially from projected results. Factors that may cause these differences include fluctuations in the cost of raw materials we use, changes in the advertising, marketing and information services markets, the financial condition of our customers, actions by our competitors, changes in the legal or regulatory environment, general economic and business conditions in the U.S. and other countries, and changes in interest and foreign currency exchange rates.
Consequently, you should consider these forward-looking statements only as our current plans, estimates and beliefs. Even if those plans, estimates or beliefs change because of future events or circumstances, we decline any obligation to publicly update or revise these forward-looking statements.
------------------------
Produced for Vertis
CONTACT:
Donovan Roche
or Carla Marshall
Formula
(619) 234-0345
Thérèse Mulvey
Vertis
(410) 361-8610
------------------------
Contact Information:
Vertis, Inc.
Joseph Nchor
Tel:
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
Vertis, Inc.
Joseph Nchor
Tel:
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
|
Private Equity, Angel Investing
Equity Alliance / Private Equity, Angel Investing, / IPO, Venture Capital & IR services / Equity Alliance International Equityallianceir.com Penny Stocks to Watch Sign up for hot penny stock picks Gains of 500%+ possible! Premiumstockpicks.com/landing/ Your text Ads & PR Text Ads plus unlimited press releases, One release featured/Day for only $575 per month. Read more on Text Ads & PR Your text Ads Here! Text Ads are only $289 per month. Ads are placed same day. More on Text Ads Advertising |