Vecta Releases Version 4.0 Marketing software targets multi-product sales managers, field personnel
(EMAILWIRE.COM, January 03, 2001 ) DALLAS – Vecta Software Corporation Inc. announced today the release of VECTA™ Marketing 4.0, a next-generation sales intelligence tool that allows sales professionals to monitor and measure the activity of product sales they are losing to competitors but could be selling themselves.
Targeted to businesses and distributors of large, multi-product lines, such as office products, computer supplies, and automotive parts, Vecta Marketing 4.0 makes it possible to view, access, manipulate and isolate sales data pertaining to a number of product categories, including those being sold to other vendors.
“VECTA Marketing takes contact management and sales automation software to the next level,” said John Hauptstueck, president of Vecta’s U.S.
operations. “Most sales professionals know very good and well what they’re selling and to whom. But what they don’t know is what they’re losing that they could be selling themselves.
“For example, if people are buying toner cartridges, they’re also buying paper. VECTA Marketing allows the sales team to monitor these logical add-on categories and determine where they offer opportunities for increased sales. The end result is that VECTA can boost a company’s total sales by at least 15 percent, and much higher increases are not uncommon.”
Version 4.0 can be installed on almost any IBM or compatible PC with a Pentium processor and 500 megabytes of free hard disk space. It is also fully compatible with Windows 98, NT and 2000. The new version utilizes a 32-bit operating system – upgraded from 16-bits – and an importing tool, which allows back office data to be transferred into the system.
VECTA Marketing 4.0 also offers increased reporting capabilities, including:
· an enhanced sales variance report that, among other things, shows
fluctuations in the selling patterns of representatives, the buying patterns of customers and product mix sales.
· a new sales analysis report that shows customer sales and buying patterns in more detail than the earlier version.
· a complete sales statistics report that gives a comprehensive overview of sales as well as information by specific categories (customer, sales representative, etc.)
Hauptstueck also said that visual changes made to the fourth version of
VECTA make it more user-friendly. “The core package is the same, but we’ve made some improvements and changed the look and feel of it. There are differences in the visual layout and background that make the software easier to navigate, and everything operates at a much quicker pace. We designed version 4 with the average user – rather than a technical user – in mind. It’s almost like an intelligent, push-button report writer.”
Vecta Software Corporation Inc., a division of U.K.-based Vecta Software Corporation plc, develops business intelligence solutions and
next-generation sales analysis tools for high-volume, multi-product
businesses and distributors. The company’s U.S. headquarters are located in the Dallas suburb of Lewisville. For more information please visit the company’s U.S. Web site at www.vectaus.com.
# # #
Contact: Brandon Robertson
Michael A. Burns & Assoc.
brobertson@mbapr.com
214.521.8596
Targeted to businesses and distributors of large, multi-product lines, such as office products, computer supplies, and automotive parts, Vecta Marketing 4.0 makes it possible to view, access, manipulate and isolate sales data pertaining to a number of product categories, including those being sold to other vendors.
“VECTA Marketing takes contact management and sales automation software to the next level,” said John Hauptstueck, president of Vecta’s U.S.
operations. “Most sales professionals know very good and well what they’re selling and to whom. But what they don’t know is what they’re losing that they could be selling themselves.
“For example, if people are buying toner cartridges, they’re also buying paper. VECTA Marketing allows the sales team to monitor these logical add-on categories and determine where they offer opportunities for increased sales. The end result is that VECTA can boost a company’s total sales by at least 15 percent, and much higher increases are not uncommon.”
Version 4.0 can be installed on almost any IBM or compatible PC with a Pentium processor and 500 megabytes of free hard disk space. It is also fully compatible with Windows 98, NT and 2000. The new version utilizes a 32-bit operating system – upgraded from 16-bits – and an importing tool, which allows back office data to be transferred into the system.
VECTA Marketing 4.0 also offers increased reporting capabilities, including:
· an enhanced sales variance report that, among other things, shows
fluctuations in the selling patterns of representatives, the buying patterns of customers and product mix sales.
· a new sales analysis report that shows customer sales and buying patterns in more detail than the earlier version.
· a complete sales statistics report that gives a comprehensive overview of sales as well as information by specific categories (customer, sales representative, etc.)
Hauptstueck also said that visual changes made to the fourth version of
VECTA make it more user-friendly. “The core package is the same, but we’ve made some improvements and changed the look and feel of it. There are differences in the visual layout and background that make the software easier to navigate, and everything operates at a much quicker pace. We designed version 4 with the average user – rather than a technical user – in mind. It’s almost like an intelligent, push-button report writer.”
Vecta Software Corporation Inc., a division of U.K.-based Vecta Software Corporation plc, develops business intelligence solutions and
next-generation sales analysis tools for high-volume, multi-product
businesses and distributors. The company’s U.S. headquarters are located in the Dallas suburb of Lewisville. For more information please visit the company’s U.S. Web site at www.vectaus.com.
# # #
Contact: Brandon Robertson
Michael A. Burns & Assoc.
brobertson@mbapr.com
214.521.8596
Contact Information:
Vecta Software Corporation Inc.
Joseph Nchor
Tel:
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
Vecta Software Corporation Inc.
Joseph Nchor
Tel:
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
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