(EMAILWIRE.COM, June 04, 2002 ) Santa Monica, CA –– Vertical Innovation, Inc. (“VI”) announces the signing of GEMC Federal Credit Union (“GEMC”) for a Bronze-level Communication & Marketing Platform. The Bronze package is designed for credit unions with relatively modest budgets but manages to deliver services of great value. Bronze clients increase the frequency, duration, and quality of members’ visits, reduce Web site administration costs, and stay competitive in the credit union marketplace.

VI will be providing GEMC with a private-label, interactive Web site featuring a fully customizable Communication & Marketing Platform with extensive self-administrative tools, custom marketing modules, dynamic content, discount Internet access, online shopping, a monthly newsletter, and other services. This ASP hosted solution requires no system configuration, customized server, or invasive implementation and can be launched in less than 30 days.

“We selected Vertical Innovation because we were really impressed with the portal delivery system which VI has put to use so well on its platform. We like the fact that by using the portal solution our members never lose site of our credit union name or logo,” explained Arnold N. Graves, Jr., GEMC President. “Our marketing staff is looking forward to using VI’s online tools to create and target markets within our membership. Identifying high-use members will be simplified, and the information collection tools will greatly enhance our campaigns. It’s very important in this highly competitive environment your message is out there as much as possible.”

“We are pleased to welcome our first client from Georgia,” said Emory White, VI’s EVP, “We appreciate that credit unions and other institutions nation-wide are coming to realize the opportunities, cost savings and competitive advantages of being able to communicate immediately with their members.”

The GEMC Web site is being developed in partnership with Vertical Innovation and the Georgia Credit Union Affiliates.

GEMC Federal Credit Union was established in 1969 when a group of employees of the Georgia EMCs decided to form a financial cooperative where members could help each other save and borrow. Presently, GEMC FCU has assets of over $52 million and is one of the largest, most financially secure credit unions in Georgia. GEMC serves the employees and family members of the electric cooperatives in the state of Georgia and associated service organizations in the EMC system. GEMC FCU also serves member consumers and family members of GreyStone Power Corporation.

Vertical Innovation, Inc., a California company with offices in Santa Monica, California, and Seneca Falls, New York, is dedicated to providing innovative Internet solutions. Vertical Innovation establishes a Customer/Member Relationship Management program (C/M RM) through an electronic communications channel to institutions’ customers/members, while providing advanced one-on-one and push marketing programs, strengthening online brand loyalty and increasing the frequency, duration, and quality of each customer’s/member’s visit. Vertical Innovation’s products and services include a private label communications & marketing platform (CMP) Web site with client self-administrative tools and subscriber reporting functionality, industry leading account aggregation, advanced member/customer marketing solutions with extensive profiling data, comprehensive, customizable content, high quality Internet access, premium financial content and calculators, shopping plaza, and other comprehensive e-commerce services. For more information about Vertical Innovation, Inc. and our services please visit our Web site at www.verticalinnovation.com or call us at 888-447-8005.

Contact Information:
Vertical Innovation
Chad Buechler
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