(EMAILWIRE.COM, June 12, 2001 ) The United States Olympic Committee announced this month
the launch of Gold Medal Pass E-mail service, a new
Internet-based program that enables fans to get free
personalized information about the U.S. Olympic Movement.
Gold Medal Pass, located at http://www.usolympicteam.com, allows
fans to customize what information they receive and how
they receive it, including information on the U.S. Olympic
and Paralympic teams and special e-commerce offers from
the USOC and its corporate sponsors. Initially fans will
be able to receive information on the following topics:

· U.S. Olympic Team News
· U.S. Paralympic Team News
· Special Store Offers
· Breaking News/USOC Press Releases
· Athlete Training Tips
· USOC Sponsor Offers
· U.S. Athlete Profiles
· Special Event Alerts
· Sport Week-in-Review

"We feel it is important to treat our fans on a more
personal level and let them be in control of what they
receive," said USOC Chief Marketing Officer Matt Mannelly.
"By providing targeted information based on each fans'
individual interests, we feel this will boost fan
interest 365 days a year. Each time we touch the fan
we know they want the information and it is valuable to them."

Future expansion for this continuity marketing program
call for targeting information on a sport-by-sport level
in conjunction with the National Governing Bodies of each
sport in the U.S. Olympic Movement. Gold Medal Pass
memberships are free and are never unsolicited.
Both text and HTML formats are available. Users register
at usolympicteam.com.

About usolympicteam.com
usolympicteam.com is the official web site of the
U.S. Olympic Committee, offering news, entertainment and
resources for athletes and fans to better enjoy the
Olympic and Paralympic Games. Offerings include: Athlete
profiles, Ask the Expert, athlete tips, online store,
polls, free e-mail accounts, history, education resources
and more.

For more information please contact the USOC Media and
Public Relations Division at (719) 578-4529. This release
is also available on the USOC's public web site
(http://www.usolympicteam.com) and media-specific web site
(http://usocpressbox.org).

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Contact Information:
United States Olympic Committee
Eric Ward
Tel:
Email us


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