Total ASTRA Coverage Increased By 2.5 Million To Reach More Than 94 Million Households In Europe
ASTRA, now in 4 out of 5 satellite homes in Europe, increased its Direct-to-Home reach by more than two million to top 36 million satellite homes
(EMAILWIRE.COM, May 11, 2004 ) Euronext Paris, Luxembourg and Frankfurt -- SES ASTRA, an SES GLOBAL company (Euronext Paris, Luxembourg and Frankfurt stock markets: SESG) today publishes the latest results of its European Satellite Monitor.
The ASTRA Satellite Monitor confirms SES ASTRA's sustained audience growth within its 30 country European footprint (Austria, Belarus, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovak Republic, Slovenia, Spain, Sweden, Switzerland, Ukraine, UK). At year-end 2003, the number of homes receiving audiovisual broadcast and broadband services via the ASTRA Satellite System at 19.2º East and 28.2º East increased by 2,5 million to reach more than 94 million.
These results confirm the status of SES ASTRA as the leading satellite system for direct-to-home reception (DTH and SMATV) in Europe. At the beginning of 2004, a total of 36.4 million households in Europe were receiving ASTRA services directly via satellite. This represents an increase of 2 million households compared to the prior year. Another 57.9 million homes receive ASTRA content via cable.
The study illustrates the success of both ASTRA direct-to-home platforms, 19.2° East and 28.2° East. The DTH audience served via ASTRA 19.2° East increased to 29.2 million homes, while the ASTRA satellites at 28.2° East reached 7.2 million homes predominantly in the UK & Ireland.
ASTRA's overall audience growth is driven by the sustained increase of digital direct-to-home (DTH) reception in Europe. At year-end 2003, almost 18 million homes received digital services via ASTRA at 19.2° or 28.2° East, up from 15 million at year-end 2002.
In a very competitive environment, ASTRA has thus consolidated its strong position in the digital marketplace. More than three out four digital satellite homes in Europe receive services carried by ASTRA. Digital reception now accounts for 49% of ASTRA's total DTH reception, up from 44% in 2002, with France, Germany, Poland, Spain and the UK remaining the traditional key markets for ASTRA satellite reception.
In addition ASTRA is received by almost 19 million exclusively analogue satellite homes. 70% of these homes (more than 13 million) are located in the German-speaking countries, where a strong analogue channel line-up persists.
ASTRA homes are an attractive audience for the successful rollout of broadband DSL services via satellite across Europe. The proportion of ASTRA digital satellite homes owning a PC (73%) and using an online connection (60%) has further increased and is significantly higher than in average TV homes (PC: 55%; online: 42%)
For further information please contact:
Yves Feltes
Press Relations
Tel. 352 710 725 311
Yves.Feltes@ses-global.com
www.ses-astra.com
Luc Welter
Strategic Market Development
Tel. 352 710 725 370
Luc.Welter@ses-astra.com
About the ASTRA Satellite Monitor
· The European Satellite Monitors are commissioned by SES ASTRA and conducted by leading market research institutes in Europe using harmonised and acknowledged research methodologies. These surveys have been awarded quality stamps by independent research authorities in France, Germany, Italy, Poland, Spain and the UK.
· The Monitors assess the development of the market for broadcast and broadband content reception across Europe. By the end of 2003, researchers had carried out more than 60,000 interviews to update the market figures for 22 European countries
· The European Satellite Monitors are regarded as a benchmark due to the high quality information and key data on the European DTH markets, which they provide.
· SES ASTRA has a dedicated market research team that undertakes comprehensive surveys and market analyses, which are shared with clients and business partners.
· More detailed information about this extensive in-depth study and its results will be made available on www.ses-astra.com within the next weeks.
About SES ASTRA www.ses-astra.com
The ASTRA Satellite System is Europe's leading Direct-to-Home satellite system, delivering services to more than 94 million Direct-to-Home and cable households. The ASTRA satellite fleet currently comprises 13 satellites, transmitting in excess of 1100 analogue and digital television and radio channels as well as multimedia and Internet services. ASTRA's two prime orbital positions for DTH (Direct-To-Home) services are 19.2° East and 28.2° East. Professional services like Direct-to cable (DTC), Satellite Newsgathering (SNG) and Occasional Use are offered from the orbital positions of 23.5°/24.2° East and 5.2° East.
SES ASTRA is an SES GLOBAL company (Euronext Paris, Luxembourg and Frankfurt stock exchanges: SESG). SES GLOBAL wholly owns two market-leading satellite operators, SES ASTRA in Europe, and SES AMERICOM in the US. The Company also holds strategic participations in AsiaSat in Asia, Star One and Nahuelsat in Latin America, and NSAB in Europe. Via its WORLDSAT subsidiary it provides unparalleled connections to the premier regional satellite fleets of these SES GLOBAL partners. Americom Government Services provides network solutions and bandwidth to the US government and its contractors. SES GLOBAL can provide outstanding satellite communications solutions via a fleet of 41 satellites across the globe. In addition, SES GLOBAL is a shareholder in ORBCOMM, a provider of wireless data communications services through a low-earth orbit (LEO) satellite network, and in satellite technology companies Gilat Satellite Networks Ltd., ND Satcom and SATLYNX. Additional info at: www.ses-global.com
Updated countries in 2003: Austria, Belgium, Croatia, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Slovak Republic, Slovenia, Spain, Sweden, Switzerland and United Kingdom.
The ASTRA Satellite Monitor confirms SES ASTRA's sustained audience growth within its 30 country European footprint (Austria, Belarus, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovak Republic, Slovenia, Spain, Sweden, Switzerland, Ukraine, UK). At year-end 2003, the number of homes receiving audiovisual broadcast and broadband services via the ASTRA Satellite System at 19.2º East and 28.2º East increased by 2,5 million to reach more than 94 million.
These results confirm the status of SES ASTRA as the leading satellite system for direct-to-home reception (DTH and SMATV) in Europe. At the beginning of 2004, a total of 36.4 million households in Europe were receiving ASTRA services directly via satellite. This represents an increase of 2 million households compared to the prior year. Another 57.9 million homes receive ASTRA content via cable.
The study illustrates the success of both ASTRA direct-to-home platforms, 19.2° East and 28.2° East. The DTH audience served via ASTRA 19.2° East increased to 29.2 million homes, while the ASTRA satellites at 28.2° East reached 7.2 million homes predominantly in the UK & Ireland.
ASTRA's overall audience growth is driven by the sustained increase of digital direct-to-home (DTH) reception in Europe. At year-end 2003, almost 18 million homes received digital services via ASTRA at 19.2° or 28.2° East, up from 15 million at year-end 2002.
In a very competitive environment, ASTRA has thus consolidated its strong position in the digital marketplace. More than three out four digital satellite homes in Europe receive services carried by ASTRA. Digital reception now accounts for 49% of ASTRA's total DTH reception, up from 44% in 2002, with France, Germany, Poland, Spain and the UK remaining the traditional key markets for ASTRA satellite reception.
In addition ASTRA is received by almost 19 million exclusively analogue satellite homes. 70% of these homes (more than 13 million) are located in the German-speaking countries, where a strong analogue channel line-up persists.
ASTRA homes are an attractive audience for the successful rollout of broadband DSL services via satellite across Europe. The proportion of ASTRA digital satellite homes owning a PC (73%) and using an online connection (60%) has further increased and is significantly higher than in average TV homes (PC: 55%; online: 42%)
For further information please contact:
Yves Feltes
Press Relations
Tel. 352 710 725 311
Yves.Feltes@ses-global.com
www.ses-astra.com
Luc Welter
Strategic Market Development
Tel. 352 710 725 370
Luc.Welter@ses-astra.com
About the ASTRA Satellite Monitor
· The European Satellite Monitors are commissioned by SES ASTRA and conducted by leading market research institutes in Europe using harmonised and acknowledged research methodologies. These surveys have been awarded quality stamps by independent research authorities in France, Germany, Italy, Poland, Spain and the UK.
· The Monitors assess the development of the market for broadcast and broadband content reception across Europe. By the end of 2003, researchers had carried out more than 60,000 interviews to update the market figures for 22 European countries
· The European Satellite Monitors are regarded as a benchmark due to the high quality information and key data on the European DTH markets, which they provide.
· SES ASTRA has a dedicated market research team that undertakes comprehensive surveys and market analyses, which are shared with clients and business partners.
· More detailed information about this extensive in-depth study and its results will be made available on www.ses-astra.com within the next weeks.
About SES ASTRA www.ses-astra.com
The ASTRA Satellite System is Europe's leading Direct-to-Home satellite system, delivering services to more than 94 million Direct-to-Home and cable households. The ASTRA satellite fleet currently comprises 13 satellites, transmitting in excess of 1100 analogue and digital television and radio channels as well as multimedia and Internet services. ASTRA's two prime orbital positions for DTH (Direct-To-Home) services are 19.2° East and 28.2° East. Professional services like Direct-to cable (DTC), Satellite Newsgathering (SNG) and Occasional Use are offered from the orbital positions of 23.5°/24.2° East and 5.2° East.
SES ASTRA is an SES GLOBAL company (Euronext Paris, Luxembourg and Frankfurt stock exchanges: SESG). SES GLOBAL wholly owns two market-leading satellite operators, SES ASTRA in Europe, and SES AMERICOM in the US. The Company also holds strategic participations in AsiaSat in Asia, Star One and Nahuelsat in Latin America, and NSAB in Europe. Via its WORLDSAT subsidiary it provides unparalleled connections to the premier regional satellite fleets of these SES GLOBAL partners. Americom Government Services provides network solutions and bandwidth to the US government and its contractors. SES GLOBAL can provide outstanding satellite communications solutions via a fleet of 41 satellites across the globe. In addition, SES GLOBAL is a shareholder in ORBCOMM, a provider of wireless data communications services through a low-earth orbit (LEO) satellite network, and in satellite technology companies Gilat Satellite Networks Ltd., ND Satcom and SATLYNX. Additional info at: www.ses-global.com
Updated countries in 2003: Austria, Belgium, Croatia, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Slovak Republic, Slovenia, Spain, Sweden, Switzerland and United Kingdom.
Contact Information:
SES ASTRA
Joseph Nchor
Tel:
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
SES ASTRA
Joseph Nchor
Tel:
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
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now in 4 out of 5 satellite homes in Europe, increased its Direct-to-Home reach by more than two million to top 36 million satellite homes
now in 4 out of 5 satellite homes in Europe, increased its Direct-to-Home reach by more than two million to top 36 million satellite homes
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