(EMAILWIRE.COM, October 30, 2001 ) Top 30 under 30 PR Executive Launches New Technology Marketing Communications Firm

Former William Mills Agency Technology Practice executives launch new Atlanta-based PR service for technology companies worldwide

ATLANTA – Four former members of the William Mills Agency's Technology practice, including PR Week Top 30 Under 30 'trailblazer,' Jason C. Williams, announced today the launch of Gelignite Communications. Gelignite is a new Atlanta-based marketing communications firm dedicated to serving the needs of technology firms in the United States, Canada and worldwide.

Williams is president and CEO of Gelignite. During his tenure at the William Mills Agency, where Williams founded and directed the Technology Practice, the agency secured more than 40 percent growth. Williams also provided strategic counsel to some of America’s fastest growing companies in previous management positions with Edelman and Cohn & Wolfe.

"As a young, dynamic team of experienced communications professionals, Gelignite provides both big-agency and small-agency experience and leadership," said Williams. "Our service offering enables technology companies of all sizes to leverage this experience without having to break an already strained budget."

As vice president of marketing for Toronto-based Basis100, Kate Taylor worked with Williams' team at the William Mills Agency in launching Basis100 to the U.S. mortgage industry.

"Williams and his team led Basis100's U.S. public relations efforts during our entry into the U.S. mortgage industry, helping us mold our corporate messages and foresee key industry PR opportunities before they happened," said Taylor. "While many of our competitors disappeared during the tech crisis, Williams' effective communication of Basis100’s continued growth and industry inroads helped reassure not only our customers, but our investors and partners as well."

The other Gelignite co-founders include Gregory Rose, vice president of account services; Daniel-Robert Gooch, vice president of strategic planning; and Gary Z. Linnen, director of event services. The tech team’s other successes included:

Helping one mortgage originator gain acceptance as one of the "top three online mortgage originators in the country.

Enabling the largest independent Oracle Applications user's group to take on Oracle through a strategic media relations campaign.

The successful corporate launch and positioning of a new Atlanta-based medical technology firm from start-up status to that of a nationally recognized healthcare technology leader.

The team’s contributions have also included development of a media training program; development of a proprietary database for tracking client data; a new three-part media intelligence gathering, sharing and storing program; a role in the development of a crisis management program and authorship of an agency press release guide for clients and new account service employees.

Gelignite's service offering includes media relations, messaging consulting, strategic counsel, media training, research analyst relations, crisis management and trade show support. Its current client base includes a financial technology company operated in the Middle East, a pharmaceutical benefits management business solutions provider (BSP) and a community bank technology company.


About Gelignite Communications

Named after the Australian word for dynamite, Gelignite Communications is an Atlanta-based marketing communications firm dedicated to working with fast-growing business-to-business companies. The Atlanta-based company is made up by a young, energetic team of public relations professionals from the United States and Canada with a well-earned international reputation for exposure of growing technology companies through consistent and positive press coverage. Gelignite’s service offering includes media relations, messaging consulting, strategic counsel, media training, research analyst relations, crisis management and trade show support. For more information, please visit its Web site at www.Gelignite.net.

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Contact Information:
Gelignite Communications
Daniel-Robert Gooch
Tel:
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