(EMAILWIRE.COM, January 29, 2001 ) Over 10,000 Americans exercised their voting rights and helped make Super Bowl history by logging on to www.snickers.com to cast their votes for the most overused phrase of 2000 that made them want to "crunch" something. The voting took place over an eight-day period in January 2001 with the winning phrase, "What's up" garnering the majority of the votes. This was the first time the general public determined the content of a Super Bowl commercial, with "What's Up" airing in a SNICKERS CRUNCHER( commercial during the 3rd quarter of the big game. Voters were presented with three phrases to vote on. They were: 1.Is that your final answer? 2. What's up 3. I demand a recount In the early morning hours of January 24, 2001, the votes were tabulated. BBDO New York, the advertising agency for SNICKERS CRUNCHER(TM), made the final edits to the commercial, inserting "What's Up" between other overused phrases ranging from "I love you, but I'm not in love with you" and "Don't worry, it happens to lots of guys". A few days later, millions of viewers witnessed history, the first Super Bowl commercial that consumers had a hand in creating. "There's been a lot of crunchin' going on," said Scott Hudler, Brand Communications Manager for M&M/MARS. "We're thrilled to use the Super Bowl as a platform to launch SNICKERS CRUNCHER(TM) and give consumers the chance to make Super Bowl history in the process" The SNICKERS CRUNCHER(TM) Brand is the largest ever product extension in the 70-year history of the SNICKERS(R) Brand and is hitting shelves across the country. SNICKERS(TM) Bar and M&M/MARS Information Introduced in 1930, the SNICKERS(R) Bar has consistently been named the most favorite candy brand across all age groups according to the Confectionery ATP Study. M&M/MARS, one of America's leading snack food manufacturers, is a division of MARS, Inc. Headquartered in Hackettstown, NJ, M&M/MARS owns some of the world's most favorite brands including "M&M's"(R) Brand, SNICKERS(R) Brand, 3 MUSKETEERS(R) Brand, TWIX(R) Brand, STARBURST(R) Fruit Chews, SKITTLES(R) Bite Size Candies, MARS(R) Bar, MILKY WAY(R) Brand, KUDOS(R) Milk Chocolate Granola Bars, DOVE(R) Brand, and COMBOS(R)/Snacks. -------------------Produced for M&M/MARSContact: Jennifer Bickman Cohn & Wolfe 212-798-9791 -------------------

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