TeleFutura Overtakes Telemundo as #2 Spanish-Language Network in Daytime for Second Consecutive Quarter
Network Reaches Record Second Quarter Audience Levels Among Households, Total Viewers, Adults 18-49 and Adults 18-34
(EMAILWIRE.COM, July 08, 2004 ) Miami, FL -- Univision Communications Inc. (NYSE: UVN), the leading Spanish-language media company in the U.S., today announced that for the first time in its history, the TeleFutura Network overtook Telemundo as the nation’s #2 Spanish-language television network during a second quarter in the key daytime daypart. This marks the second consecutive quarter that TeleFutura outdelivered Telemundo in this time period.
TeleFutura added more viewers to Spanish-language television during the period and achieved its highest second quarter audience levels among Hispanic Households, Total Viewers, Adults 18-49 and Adults 18-34 during primetime, daytime, total day, early fringe, late fringe, and weekend daytime.
In the quarter, TeleFutura was nationally ranked as the #2 Spanish-language broadcast network, behind only sister network Univision, in early morning and daytime among Hispanic Adults 18-49. Among Adults 18-49, TeleFutura outdelivered Telemundo by 23% in early morning and 13% in daytime -- a major achievement as TeleFutura delivered only half of Telemundo’s daytime audience in its first full quarter after launch (2Q02).
Just over two short years since TeleFutura first hit the airwaves, its Adult 18-49 audience has grown 122% in primetime and 154% in total day. This quarter alone – with hit programming such as the popular game show “100 Mexicanos Dijeron,” midday variety success “Escándalo TV,” hit talk show “Quién Tiene La Razón” and Latin music show “Pepsi Música” -- TeleFutura experienced Adult 18-49 audience gains of 33% in both primetime and total day, compared to the 2003 second quarter.
“We are thrilled with this quarter’s accomplishments, as our unique programming continues to catapult TeleFutura to the forefront of Spanish-language entertainment,” said Alina Falcon, Executive Vice President and Operating Manager, TeleFutura Network. “In its two short years of existence, TeleFutura has demonstrated its commitment to understanding the preferences of today’s Hispanic-American family as it continues to provide the highest level of entertainment offerings to our diverse viewers.”
TeleFutura’s primetime movie block “Cine de las Estrellas” delivered its highest second quarter audience levels among all major demographics. Compared to second quarter 2003, 44% more Hispanic Adults 18-49, 48% more Hispanic Adults 18-34, 26% more Hispanic Households and 29% more Total Hispanic Viewers tuned in to TeleFutura’s movie block in the quarter.
MAY SWEEPS
Primetime
TeleFutura’s primetime line-up of blockbuster movies, game shows, and knock-out boxing have resulted in ratings increases of at least 40% in Fresno, Sacramento, Chicago, Houston, San Antonio, and Tucson among Adults 18-49.
Sign-on to Sign-off
TeleFutura’s Los Angeles station skyrocketed past Telemundo to become the #2 Spanish-language Network in total day among Hispanic Adults 18-49 and 18-34.
More Hispanic Adults 18-34 also watched TeleFutura in Houston and Fresno (tie) sign-on to sign-off than Telemundo.
TeleFutura’s Adult 18-49 audience grew 17% in Los Angeles, 25% in Tucson, 63% in Fresno, 13% in Houston and more than 100% in Sacramento from sign-on to sign-off.
Daytime
TeleFutura’s daytime ratings in New York, Miami, Houston, Sacramento and Fresno saw triple digit growth, while daytime ratings in Los Angeles and Tucson grew at least 75%, among Hispanic Adult 18-49.
Early Evening
More Hispanic Adults 18-49 in Chicago, Houston, San Antonio and Fresno and more Hispanic Adults 18-34 in Chicago, Dallas, Houston, San Antonio and Fresno watched TeleFutura’s early evening family-themed novela than Telemundo’s competing news coverage.
Morning
More Hispanic Adults 18-49 in Los Angeles, Chicago, Dallas, and Fresno, and more Hispanic Adults 18-34 in Los Angeles, Miami, Chicago, Fresno, Dallas, Houston, and San Antonio watched TeleFutura’s morning novelas than Telemundo’s competing morning news/entertainment program.
The TeleFutura Network was created to provide a new range of viewing choices to U.S. Hispanics of all ages. Its programming is distinct from that of Univision Communications’ other television networks (Univision and Galavision) as well as all other Spanish- and English-language networks. TeleFutura counter-programs existing Spanish-language television networks, airing alternative genres during nearly every daypart. For example, TeleFutura broadcasts hit movies against primetime novelas, first-run talk shows against daytime novelas, and original novelas against news and talk shows.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 79% of U.S. Hispanic Households; Univision Television Group, which owns and operates 24 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 31 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in M!
exico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit http://www.univision.net
Source: Nielsen Hispanic Television Index and Nielsen Hispanic Station Index.
--30--
CONTACT:
Citigate Sard Verbinnen
Stephanie Pillersdorf/Brooke Morganstein
212-687-8080
TeleFutura added more viewers to Spanish-language television during the period and achieved its highest second quarter audience levels among Hispanic Households, Total Viewers, Adults 18-49 and Adults 18-34 during primetime, daytime, total day, early fringe, late fringe, and weekend daytime.
In the quarter, TeleFutura was nationally ranked as the #2 Spanish-language broadcast network, behind only sister network Univision, in early morning and daytime among Hispanic Adults 18-49. Among Adults 18-49, TeleFutura outdelivered Telemundo by 23% in early morning and 13% in daytime -- a major achievement as TeleFutura delivered only half of Telemundo’s daytime audience in its first full quarter after launch (2Q02).
Just over two short years since TeleFutura first hit the airwaves, its Adult 18-49 audience has grown 122% in primetime and 154% in total day. This quarter alone – with hit programming such as the popular game show “100 Mexicanos Dijeron,” midday variety success “Escándalo TV,” hit talk show “Quién Tiene La Razón” and Latin music show “Pepsi Música” -- TeleFutura experienced Adult 18-49 audience gains of 33% in both primetime and total day, compared to the 2003 second quarter.
“We are thrilled with this quarter’s accomplishments, as our unique programming continues to catapult TeleFutura to the forefront of Spanish-language entertainment,” said Alina Falcon, Executive Vice President and Operating Manager, TeleFutura Network. “In its two short years of existence, TeleFutura has demonstrated its commitment to understanding the preferences of today’s Hispanic-American family as it continues to provide the highest level of entertainment offerings to our diverse viewers.”
TeleFutura’s primetime movie block “Cine de las Estrellas” delivered its highest second quarter audience levels among all major demographics. Compared to second quarter 2003, 44% more Hispanic Adults 18-49, 48% more Hispanic Adults 18-34, 26% more Hispanic Households and 29% more Total Hispanic Viewers tuned in to TeleFutura’s movie block in the quarter.
MAY SWEEPS
Primetime
TeleFutura’s primetime line-up of blockbuster movies, game shows, and knock-out boxing have resulted in ratings increases of at least 40% in Fresno, Sacramento, Chicago, Houston, San Antonio, and Tucson among Adults 18-49.
Sign-on to Sign-off
TeleFutura’s Los Angeles station skyrocketed past Telemundo to become the #2 Spanish-language Network in total day among Hispanic Adults 18-49 and 18-34.
More Hispanic Adults 18-34 also watched TeleFutura in Houston and Fresno (tie) sign-on to sign-off than Telemundo.
TeleFutura’s Adult 18-49 audience grew 17% in Los Angeles, 25% in Tucson, 63% in Fresno, 13% in Houston and more than 100% in Sacramento from sign-on to sign-off.
Daytime
TeleFutura’s daytime ratings in New York, Miami, Houston, Sacramento and Fresno saw triple digit growth, while daytime ratings in Los Angeles and Tucson grew at least 75%, among Hispanic Adult 18-49.
Early Evening
More Hispanic Adults 18-49 in Chicago, Houston, San Antonio and Fresno and more Hispanic Adults 18-34 in Chicago, Dallas, Houston, San Antonio and Fresno watched TeleFutura’s early evening family-themed novela than Telemundo’s competing news coverage.
Morning
More Hispanic Adults 18-49 in Los Angeles, Chicago, Dallas, and Fresno, and more Hispanic Adults 18-34 in Los Angeles, Miami, Chicago, Fresno, Dallas, Houston, and San Antonio watched TeleFutura’s morning novelas than Telemundo’s competing morning news/entertainment program.
The TeleFutura Network was created to provide a new range of viewing choices to U.S. Hispanics of all ages. Its programming is distinct from that of Univision Communications’ other television networks (Univision and Galavision) as well as all other Spanish- and English-language networks. TeleFutura counter-programs existing Spanish-language television networks, airing alternative genres during nearly every daypart. For example, TeleFutura broadcasts hit movies against primetime novelas, first-run talk shows against daytime novelas, and original novelas against news and talk shows.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 79% of U.S. Hispanic Households; Univision Television Group, which owns and operates 24 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 31 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in M!
exico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit http://www.univision.net
Source: Nielsen Hispanic Television Index and Nielsen Hispanic Station Index.
--30--
CONTACT:
Citigate Sard Verbinnen
Stephanie Pillersdorf/Brooke Morganstein
212-687-8080
Contact Information:
Univision Communications, Inc.
Joseph Nchor
Tel:
Email us
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Univision Communications, Inc.
Joseph Nchor
Tel:
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
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Network Reaches Record Second Quarter Audience Levels Among Households, Adults 18-49 and Adults 18-34
Network Reaches Record Second Quarter Audience Levels Among Households, Adults 18-49 and Adults 18-34
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