(EMAILWIRE.COM, May 04, 2002 ) STOCKHOLM, Sweden -- Sankt Olav Spring Water A/S, is targeting women with a new Swedish energy drink, that protects against premature aging of the skin, that can actually eliminate lines, wrinkles and crows feet while giving you healthier, younger looking skin, marketed under the Sankt Olav™ brand name. This Scandinavian Beauty Secret contains marine polysaccharides, whose repairing effect on sun-damaged skin where demonstrated by clinical study. The Swedish antiwrinkle formula consist of natural spring water, sucrose, glucose, sodium citrate, marine polysaccharides, glucoronolactone, caffeine, chitosan, inositol, natural flavors, niacin, D-pantothenol, pyridoxine HCL, vitamin C, B12,
monomeric silicic acid, dimethylaminoethanol, zinc and calcium gluconates. The energy drinks antiwrinkle claims are based on studies of 30 women with sun-damaged skin conducted by Helsinki dermatologist Allan Lassus and published in The Journal of International Medical Research. The studies concluded that marine polysaccharides (extracts of lobster, crab and shrimp shells) had a measurable “repairing effect on degenerated elastic and collagen tissue in the dermis” and cured brittle nails and hair with no side effects.

The Swedish energy drink contains marine polysaccharides as its principal ingredient has confounded skeptics, however, over time, studies have show that this unique ingredient
improves basic skin structure and texture, as well as the skin’s natural ability to retain moisture. The marine polysaccharides are similar to the skins own natural moisturizers, the most important being NaPCA, by the time a person reaches old age, his or her skin contains only about half the amount of that a healthy young person’s skin has.

Until now the war on wrinkles has been waged with creams, ointments, Retin-A, peels,
collagen shots and surgery. Ironically, an energy drink that attacks wrinkles from the Land of the Midnight Sun is named for Saint Olav, the Viking Chieftain who attacked London Bridge in the Year 1009. The FDA recently approved Botox injections for cosmetic use. Botox is currently approved for use on frown lines and crows' feet. But, unlike controversial Botox shots the stimulating beverage is all natural, and contains marine polysaccharides that have been shown to reduce the appearance of fine lines and wrinkles in women with photo-aged (sun-damaged) skin. Recommended dosage is two six-ounce bottles a day for the first two to three months and one bottle a day thereafter.

"Sankt Olav is positioned as a premium brand as part of the European Spa treatment,
Scandinavian women know that beautiful skin is easy to achieve, you simply eat lots of
seafood, like sardines and caviar and drink pure spring water every day and splash your
face with ice cold spring mineral water, this encourages the skin's own natural functions, so it regulates itself without the aid of expensive exfoliating and rejuvenating lotions," explains Mildred Norderhus, President of Sankt Olav Spring Water A/S. “You don’t just want to feel younger, you want to look younger.” said Norderhus.


CONTACT:
Mildred Norderhus
47-9963-6399
SanktOlav@msn.com

Contact Information:
Sankt Olav
Mildred Norderhus
Tel:
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