(EMAILWIRE.COM, February 06, 2001 ) Michael Treacy, author of the landmark bestseller The Discipline of Market Leaders and chief strategist of professional services firm GEN3 Partners, inc. (GEN3), has developed new insights on business leadership that promise to echo the market impact of his earlier thinking. Treacy's latest focus is the essential role of business innovation as a strategy for surviving -- and dominating -- turbulent markets.

In the course of his 20-year career as an MIT professor, management consultant, author and entrepreneur, Treacy has researched the experiences of companies that have responded to business challenges with successful innovation. He has distilled his research into new insights that can help companies in virtually any industry thrive in today's turbulent market conditions.

"Today's marketplace compresses 20 years of change into just three to five years. The dot coms exacerbated this turbulence by aggressively embracing fundamental innovations that created a breakthrough in customer value and left companies making incremental business model changes in the dust," notes Treacy. "Companies that thrive in today's turbulent markets have used the Internet to create organizational structures that are much better able to manage risk. The winners engage third parties -- suppliers, distributors, technology partners or others -- in true partnerships that create an extended business model in which all parties share not only risk, but also the responsibility for managing results. These companies also treat their own people differently, with less reliance on traditional hierarchical management principles."

Treacy's 1995 bestseller, The Discipline of Market Leaders, prompted many organizations to redefine their business strategies to embrace the concepts of value leadership, operational excellence and customer intimacy. His new insights reflect the themes to be addressed in his forthcoming book, co-authored by Christopher Wasden of GEN3 and scheduled for publication later this year.

A popular business speaker who has given hundreds of presentations at industry, corporate and other events worldwide, Treacy plans to share his new insights at a variety of forums for top executives in the telecommunications, pharmaceutical, technology and automotive industries, among others. He is also available for other presentations.

Michael Treacy Speaker Information

For information about arranging a live presentation by Michael Treacy, contact Lisa Millerick of GEN3 partners at 617-728-7073 or lmillerick@gen3partners.com.

About GEN3 partners, inc.

GEN3 is a privately held professional services firm working with established companies to build next generation businesses. The firm fuses strategy, technology and entrepreneurship to rapidly originate, test and launch new business innovation. GEN3's co-founders include Jim Sims, founder of Cambridge Technology Partners and Concurrent Computer Corporation, and Michael Treacy, co-author of The Discipline of Market Leaders, a New York Times business bestseller, and founder of Treacy & Company, a management consultancy. Headquartered in Boston, GEN3 also has offices in New York City and San Francisco. For more information, see www.gen3partners.com.

Note: For photo and bio of Michael Treacy, visit www.gen3partners.com/ dhtml/about/leaders/michaelt.htm.

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Produced for GEN3 partners, inc.

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Jacki Katzman
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jkatzman@rogerscom.com
781-224-1100

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