Stopping the Spam Attack
New Feedback Technology Allows Consumers To Tell Marketers What They Think About Wanted and Unwanted Ads
(EMAILWIRE.COM, September 21, 2002 ) Male virility ads for an 80-year-old woman? Retirement plan ads for a 12-year-old boy? With more than 24 billion ads a week hitting the Internet, the average net surfer sees almost 9,000 ads a year -- with many of those ads being completely irrelevant to the user. But with new technology, Internet users can help avoid the endless bombardment of spam ads.
Currently, only one in 300 people give feedback about web pop-up ads. With less than one percent of the population responding, many companies are blindly advertising their products to the wrong demographic. However, with new web technology from Teradata, an information warehouse that helps marketers run better ads, consumers can give their input about ads much easier.
With the technology, a little traffic light icon is displayed with each pop-up ad. By clicking on the icon, Internet users can choose from a list of options telling the advertiser whether they are interested, uninterested or if the advertisement is even relevant to them at all! The technology not only affects web spam, but will alert marketers about unwanted e-mail and junk mail as well.
For more information about how the technology works, go to www.teradata.com.
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Produced for NCR Corporation
Contact:
Holly Michael, 937-445-6086
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Currently, only one in 300 people give feedback about web pop-up ads. With less than one percent of the population responding, many companies are blindly advertising their products to the wrong demographic. However, with new web technology from Teradata, an information warehouse that helps marketers run better ads, consumers can give their input about ads much easier.
With the technology, a little traffic light icon is displayed with each pop-up ad. By clicking on the icon, Internet users can choose from a list of options telling the advertiser whether they are interested, uninterested or if the advertisement is even relevant to them at all! The technology not only affects web spam, but will alert marketers about unwanted e-mail and junk mail as well.
For more information about how the technology works, go to www.teradata.com.
---------------
Produced for NCR Corporation
Contact:
Holly Michael, 937-445-6086
---------------
Contact Information:
NCR Corporation
Joseph Nchor
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NCR Corporation
Joseph Nchor
Tel:
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
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New Feedback Technology Allows Consumers To Tell Marketers What They Think About Wanted and Unwanted Ads
New Feedback Technology Allows Consumers To Tell Marketers What They Think About Wanted and Unwanted Ads
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