(EMAILWIRE.COM, April 06, 2007 ) Special Report: The Future of Search Engine Technology

(Princeton, NJ) IncreMental Advantage announced today that it will release its unique research report on “The Future of Search Engine Technology” in mid-April.

This report will be read by senior executives at search engine companies, interactive agency professionals, interactive marketing directors employed by mid- to large-sized companies and by the investment community (portfolio managers, investment bankers, private equity professionals and venture capitalists).

This report will feature interviews with several of the nation’s foremost authorities on search technology. Interviewees include:

Christine Churchill, President , Key Relevance
Bruce Clay, CEO, Bruce Clay Inc.
Paul W. Garrity, Partner, Kelley Drye & Warren
Harry Gold, Founder/Managing Partner, Overdrive
Clifford M. Gross Ph.D., CEO, UTEK Corp.
Greg Hartnett, President, Best of the Web
Rob Langfeld, President, Blogsvertise
Brian Lewis, Vice President of Marketing, Engine Ready
Gregory Markel, Founder/President Infuse Creative, LLC
Charles Meyer, Business Development 7Search.com
Richard Pollack, Founder, President, and CEO, BeyondROI.com
Richard Stokes, Founder, President, and CEO, AdGooroo
David Terry, Vice President of Marketing, Hot Banana
Amanda Watlington, Ph.D., APR, Searching for Profit
Derrick Wheeler, Senior Search Strategist Acxiom
Daniel Yomtobian, CEO ABC Search.com



Topics include:

• Search engine optimization and website taxonomy
• Keyword optimization and web analytics
• Bidding strategies for keywords
• Revenue models of leading search companies
• Deep search
• Presentation of search results
• Localization of search results
• Algorithms that drive leading search engines

David Wanetick, Managing Director of IncreMental Advantage said, “We are delighted to prepare the only research report that gives senior executives from search engines the opportunity to discuss their technologies. We look forward to publishing the only research report that gives senior interactive marketing executives and investors insight into breakthrough developments occurring in search technology.”

About IncreMental Advantage: IncreMental Advantage is a think tank that publishes breaking research developments on issues ranging from advertising to water utilities. Our research is highly regarded among institutional investors and senior executives from all over the world. The world’s largest companies sponsor and send their senior executives to our conferences. Our research and events are dedicated to helping senior executives and institutional investors achieve “IncreMental Advantages” in their fields of expertise. Visit IncreMental Advantage online at http://www.incrementaladvantage.com.

Contact:
IncreMental Advantage
Tim Fleming
Tel: 609.919.1895 x102
tfleming@incrementaladvantage.com

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Tim Fleming
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