(EMAILWIRE.COM, August 21, 2001 ) SAN JOSE, Calif., - Beema, Inc. the award-winning provider of innovative and affordable rich media solutions, was selected by the Silicon Valley chapter of the American Marketing Association (SVAMA) to develop compelling rich media for use in a number of advertising and marketing materials. As an added benefit to SVAMA members, Beema has also agreed to offer a five percent discount on rich media products and services to the chapter's members for a limited time. In the SVAMA's search for the leading innovations in marketing and branding, the organization is known for being the first to use cutting-edge marketing techniques, helping to shape the face of the marketing field nation-wide. SVAMA turned to Beema for the creation of dynamic animated e-mails used in quarterly e-mail marketing campaigns because they recognized the impact that such an innovative and marketing tool could make. The quarterly campaigns are designed to increase enrollment and retention of members. In addition, SVAMA enlisted Beema's team to develop rich media advertising openers for use at quarterly meetings, and on the organization's Web site. "At SVAMA we strive to empower marketers through information, education, relationships and resources that will enrich their skill development and careers," said SVAMA President Cynthia Holladay. " With Beema's tools, we are now leading by example through our utilization of entertaining, specialized, and creative communications tools to keep our members informed." Beema Offers The Latest in Creative Communications ToolsNow more than ever, marketing professionals are looking for distinctive ways to communicate key information to their target audiences. Beema's eStore provides marketers with the ability to personalize rich media content for use in almost any medium. With a customer's specifications in mind, Beema can also develop and customize rich media content for use in virtually anything, including Web site user interfaces, company branding materials, presentation materials, entertainment products and tutorials. Additionally, Beema's products can be tailored to appeal to different global regions and markets based on the customer's vision."SVAMA is made up of individuals constantly looking for new ways to present their creativity and value-add both within the internal organization at meetings, as well as in the external corporate setting," said Steve Toy, Beema's president and co-founder. "The fact that the SVAMA has chosen to work with us validates our position in the market place as a revolutionary rich media provider. Our cutting edge, television-like content provides sales and marketing professionals with new and innovative ways to attract and hold the attention of their target audiences. Companies and organizations of all sizes, with large varieties of goals have put our products to use in their marketing campaigns, and have witnessed stellar results."About The Silicon Valley American Marketing AssociationSilicon Valley American Marketing Association (SVAMA) is the local chapter of AMA International, the world's largest non-profit marketing association with more than 45,000 members in 100 countries. As the leading network for Silicon Valley marketing professionals, SVAMA serves to further the advancement of the marketing profession by providing a forum for discussion and feedback on timely issues affecting industry marketers and executives. Focusing on the science and ethical practice of marketing disciplines, SVAMA provides education, resources, and career development assistance designed to promote marketing excellence. For more information, call 408-513-2159, extension 7652, or visit the website: http://www.svama.org.About BeemaBeema enables all types of organizations large and small to use high quality rich media by making it, faster, more affordable, and much easier to buy. Beema accomplishes this by offering a broad spectrum of content that includes life-like character animations, animated e-mail, streaming video and logo treatments that Beema will customize in a wide variety of ways. Beema's rich media content can be used in corporate branding settings such as Web sites, CD-ROMS, kiosks, trade show booths, PowerPoint presentations, TV, broad marketing campaigns and anywhere that a company uses on-screen communications. In addition to producing custom content, Beema helps customers organize, create, email, track, and display their rich media through individual MyBeema Websites. The company also makes purchasing these customizable corporate communications and branding materials as easy as selecting items and putting them into a shopping cart via its online eStore. Beema's content has been used by many companies, including IDG Communications and Simpson Strong-Tie. The company is headquartered in Campbell, Calif. with offices in Novato, Calif., Santa Cruz, Calif., Cincinnati, and Sydney, Australia.Editorial Contacts:Annie BoschettiJanette BarriosMcGrath/Power Public Relations(408) 727-0351annieb@mcgrathpower.comjanetteb@mcgrathpower.com

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