(EMAILWIRE.COM, July 18, 2001 ) FREEMONT, CA - ShoWiz®, a leading provider of value-centric E-business applications, announced today their latest product, ShoMaster™. The new technology represents a breakthrough in refining ways enterprise sites engage and interact with potential buyers by aligning the web to respond to customers' value, experience and expectation.
“What's innovative with ShoMaster is not solely technological; its also the perspective shift the software brings to enterprises that are trying to maximize the return of their online presence, ” states Bob Moran, research vice president and managing director of Aberdeen Group. “Early stage 'click-stream' software pretty much focused on specific way-points in a prospects journey through a Web site. With ShowMaster, ShoWiz has figured out how to distill the entire journey, giving enterprises the opportunity to perfect their interactivity with site visitors, which should lead to an increase in transactions made on the enterprise's site.”
ShoMaster Ô is a scenario design and management system. It uses patent pending technology to provide an integrated environment to create, author, manage and deliver web sites with logical messages, persuasive stories and well-timed interactivity that is scripted to each web user's unique and personal value, process and priority. ShoMaster scenarios support each step the users take to fulfill their individualized goals, which in turns, lead to positive engagement for the site owners.
“The Internet is a valuable communication tool that is not being utilized to its full potential,” states HL Wu, Ph.D., CEO and President of ShoWiz. “As company web sites often become the first point of entry for many businesses, it is critical that companies maximize the opportunity to build relationships in order to generate significant business results. The ShoMaster technology enables site owners to increase the effectiveness of their Web site by creating an environment that responds to site visitor’s needs and interests, effectively building solid customer relationships.”
About ShoWiz
ShoWiz (www.showiz.com) is a leading provider of value-centric e-Business applications. For more information on sales and pricing information, please call 510-651-0308

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ShoWiz, ShoMaster, and ShoStreamz are trademarks or registered trademarks of ShoWiz, Inc. All other trademarks or registered trademarks are the property of their respective owners.

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