(EMAILWIRE.COM, August 26, 2002 ) Kelley Blue Book, the trusted resource for used and new car information, invites consumers to use its name and seal to help sell their vehicles. As of August 26, consumers can log on to www.kbb.com, research the suggested private party Blue Book value of their vehicle and then quickly and easily print a personalized "FOR SALE" sign with the recognized Kelley logo.

When consumers decide to sell their cars, they turn to Kelley Blue Book to determine the fair, private party value. In July, consumers generated more than 10 million private party pricing reports on cars they were looking to sell or buy. As a champion of the transaction, the company now offers this simple tool to assist owners in selling their cars quickly and easily.

"With this new window sticker, sellers can compare their asking price to the trusted Kelley Blue Book value," said Stephen Henson, vice president of marketing, business development. "It helps build credibility and trust with any potential buyer."

The window sticker is topped with the words "FOR SALE" in large 30 point type, so that drivers at a car-length's distance can read the sign. The Kelley Blue Book seal and suggested private party value follows, letting potential buyers know the seller had done their homework. The sign also includes the year, make, model, mileage and condition of the car, along with a list of the vehicle's standard and upgraded features. In the center of the sign is a large box with a dollar sign for consumers to write in the amount they are seeking for the vehicle.

To print a personalized window sticker, go to kbb.com and click on the "Private Party Values" link on the home page. Quickly select the year, make, model and condition of the car to be sold. When the final pricing report is displayed, just click on the "Print For Sale Sign" link.

About Kelley Blue Book

Based in Irvine, California, Kelley Blue Book has been relied on by both consumers and the automotive industry as the trusted resource for car-buying research and information since 1926. Its web site, kbb.com, is the number one automotive information site in the nation, according to Nielsen//NetRatings. For the fourth year in a row, kbb.com is also the most visited site by consumers who go on to buy new and used vehicles, according to J.D. Power and Associates.

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Produced for Kelley blue Book

Contact:

Robyn Eckard
Kelley Blue Book
949-770-7704 x 8349
reckard@kbb.com

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