(EMAILWIRE.COM, August 14, 2001 ) SEATTLE, WA -- InstantService™, an ASP provider of chat, e-mail, FAQ and other integrated CRM solutions for businesses, announced today that Mephisto Shoes Seattle is experiencing exceptionally high resolution rates with InstantService chat technology.

"InstantService is allowing us to deliver vital information to our customer when they need it most – while they are online. InstantSerivce’s text-chat gives our customers instant access to us. This is critical for us when manufacturer agreements keep sale-closing information like product pricing from our site,” said Neal Geyer, CEO of Mephisto Shoes Seattle. “We have also seen our sales increase dramatically because we can close the sale via chat, safely and securely, through InstantService’s SSL encrypted environment.”

February 2001 found Mephisto Shoes Seattle in search of chat technology to expand their online customer service offering. Due to a binding agreement with their manufacturer, Mephisto Shoes Seattle is unable to post pricing information on their site. They needed a service that would enable them to provide this critical sale-closing information to their potential customers while they were at their site. As a small business, Mephisto Shoes’ choice for a live online customer service offering had to be inexpensive, easy to implement, and effortless to maintain. InstantService chat technology, an ASP offering, was the solution they needed. In addition, InstantService e-mail has aided Mephisto Shoes Seattle in assisting their customers that prefer e-mail to chat.

“When InstantService effectively addresses a customer’s online customer service objectives while increasing their customer satisfaction and sales levels, we see ourselves successfully delivering quality service to our valued customers,” said InstantService CEO, Mike Lande. “More importantly, Mephisto Shoes Seattle’s is an excellent example of how a small business can reap enormous benefits through the introduction of live chat.”

About Mephisto Shoes Seattle

Mephisto Shoes Seattle and it’s sister store in Bellevue, Washington, maintain that customer service in addition to their extended selection of Mephisto footwear is the key to their success over the past three years. We strive to provide the same online experience for our customers, that we do in our brick and mortar locations i.e., a personal and professional approach to finding the right shoe for our customers fit and function needs. We offer the world’s finest walking shoes and sandals and we must maintain the same integrity in our online presence as well as our stores - World-class service and products. For more information please visit our Web site at www.mephistoseattle.com.

About InstantService

InstantService, a privately held company based in Seattle, facilitates customer service, acquisition, and retention with its CRM solution that includes live chat technology as well as e-mail, Frequently Asked Question (FAQ) libraries, and true collaborative browsing. InstantService enables companies to use live human interaction to increase sales, strengthen customer relationships, and lower their customer support costs.

InstantService’s ASP model eliminates the need for companies to purchase, install, and maintain onsite hardware or software. With fees based upon usage, InstantService pricing is as scalable as its technology. InstantService is in use on over 600 sites that average up to 50,000 chat minutes per day. InstantService has local and global representation. Clients include Sento, DiTech, GMAC, GE, Sundance, BoeingStore.com, and Venus Swimwear. For more information on InstantService's live online interaction technology, please go to www.instantservice.com?MSSpr or call (206) 956-8000.

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