(EMAILWIRE.COM, November 05, 2001 ) Boston, MA — Salesnet, the first provider of Web-based Sales Process Management (SPM) and automation, announced today that Mr. Paul Lavallee has been appointed Senior Vice President and is responsible for the company’s market penetration and sales strategy.

Lavallee, who brings more than 25 years of experience to the company, has extensive experience in building software ventures. Prior to joining Salesnet, he was America’s President for PrimeResponse (NASDAQ: PRME) where he increased sales more than 500% from the previous year’s total performance. Lavallee was also the Executive Vice President at Firepond, Inc. (NASDAQ: FIRE) where his vertical sales teams generated the company’s first $11 million in software license revenue. He served as America’s President for Systems Software Associates (NASDAQ: SSAX) and increased revenue from $350 million to $450 million in less than three years.

“Salesnet’s SFA application is resonating with mid-sized and large enterprises, and we are quickly moving up-market with targeted sales verticals,” said Mike Doyle, chairman and CEO of Salesnet. “Paul has an impressive list of past accomplishments, and we are confident that he can help Salesnet increase its penetration into the SFA/CRM marketplace. Paul’s expertise will also help drive the company toward profitability within a year.”

In his new position at Salesnet, Lavallee will lead the development and execution of the company’s sales plans, critical business alliances, and field sales strategy. In addition, he will head the development and execution of Salesnet’s vertical and up-market penetration strategies, client relationships, selling and pricing models, and the overall expansion of the company’s field sales team.

“There could not be a better time to sell Salesnet’s subscription-based Sales Process Management (SPM) application to enterprises,” explained Lavallee. “I believe that the company will elevate above the competition fairly quickly. First, the solution is 100 percent focused on managing and automating best business practices and offers the functionality required by large multibillion-dollar companies like Staples, Inc. Second, it satisfies the need for immediate return on investment (ROI) demanded by today’s business climate. Companies want results, low cost, compelling functionality, and immediate deployment without additional drain on their already overburdened IT resources. They also want real-time access to their sales data anywhere, anytime, and by any means (whether it’s from their PC or via the wireless Web). With the Salesnet subscription service, enterprises are in fact seeing how they can really have it all at a fifth of the cost of implementing traditional SFA/CRM software packages and virtually without any implementation risks.”

Lavallee currently serves on several advisory boards of both pre-IPO and publicly traded companies, including ChannelWave, Eyretel (OTCBB: EYRLF), MarketMax.com, WebDialogs, Outerware and WebMap. He holds an M.B.A. from Providence College and a B.S. in Business Administration from Roger Williams College.

About Salesnet
Salesnet (www.salesnet.com), founded in 1997, is the leader in enterprise SFA/ASP solutions. The company provides a premium suite of Sales Process Management (SPM) products and services to businesses worldwide. Based in Boston, MA in the United States, Salesnet is leading the evolution and transformation of Sales Force Automation (SFA) by addressing the additional need for Sales Process Management (SPM). By recognizing that typical SFA packages lack a basic connection to the fundamentals, Salesnet focuses on the methodology behind successful selling. Salesnet’s Business Solutions Consultants guide companies in assessing their sales processes through a collaborative SPM evaluation that ensures best business practices. After the initial diagnosis, Salesnet’s Web-based SPM technology is deployed to the entire sales team. Salesnet’s unique features include its patent-pending Process Builder, comprehensive reporting, extensive communications functionality, and unlimited customizability. Salesnet’s wireless capability earned four stars from PC Magazine. The company recently received the 2001 Willy Award for “Best Subscription SFA Solution” by SellMoreNow.com, the leading independent source of critical analysis for the Customer Relationship Management (CRM) industry. Salesnet’s global customer base includes enterprise companies such as American Express, Staples, Inc., California Closets, and British Telecom.


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Salesnet
(617) 350-0160
droveto@salesnet.com

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