(EMAILWIRE.COM, November 27, 2001 ) Boston, MA — Salesnet, the leader in enterprise deployments of Web-based Sales Process Management (SPM) and wireless Sales Force Automation (SFA), announced today the release of its latest product update – External Data Capture (XDC).

The new functionality allows companies to capture data from any lead generation channel including Web sites, intranets, emails, call centers, and marketing databases. XDC routes the lead intelligently through Salesnet’s Sales Process Management application to the appropriate salesperson, automatically creating a new Account, Contact, and/or Deal. This enables companies to consistently and quickly capitalize on leads by processing them correctly so that they don’t fall through the cracks. Salesnet also improves the return on lead generation by allowing real-time management, tracking, and reporting on the status of all sales leads throughout the entire sales process.

“Many companies don’t have an automated and succinct process to ensure that sales leads are followed up on,” said Mike Doyle, chairman and CEO of Salesnet. “We are the only sales automation provider that can boast technology improvements that are deeply focused on managing and improving the sales process and thus improving sales effectiveness. Because our application is easy to use and effective, we help companies sell more. And we do it for a tenth of the cost of traditional Sales Force Automation systems.”

Salesnet’s functionality is the only Web- and wireless-based Sales Process Management application that automates the management of any type of sales process, defining the company’s leadership position. Salesnet’s Process Builder is the industry’s most robust Sales Process Management technology, allowing customers to perfect their sales processes and include their best sales practices. Additionally, Salesnet’s application offers free and continuous product updates without service disruptions or time-consuming reconfigurations.

Salesnet’s XDC capabilities are superior to anything offered by competing Web-based SFA or Customer Relationship Management (CRM) applications. Unlike other SFA/CRM applications, such as those offered by Salesforce.com and UpShot, Salesnet’s External Data Capture functionality provides companies with industry-leading capabilities including:

· Multiple and fully customizable lead capture forms (XDC Forms) that route lead information based on specific data capture needs.
· The ability to generate specific real-time reports for individual or all XDC Forms in order to track status and better manage the sales pipeline.
· The ability to add security layers in order to restrict incoming data from specific Web sites. This ensures that a company’s specific lead capture preferences are maintained and that they only receive lead data through their XDC Forms.
· The creation of multiple routing rules allowing the appropriate salespeople to receive new sales leads or any other data capture based on specific days and times. In addition, salespeople can be notified automatically that a new lead has been captured.
· The routing of duplicate leads to existing sales deals.
· Default values, like the current day’s date, can be automatically generated so that prospects are not required to enter routine information.
· The ability to select required fields that a prospect will have to include in order to ensure that all pertinent sales lead data is captured.
· Unique deal names can be synthesized on the fly based on data captured through the XDC Forms.
· Native XML support for integrating XDC with external applications.
· No need for IT involvement regarding enabling/disabling specific data capture settings, as each XDC Form has its own individual setting that can be turned “on” or “off” through Salesnet’s application.

“The major difference between our data capture functionality and that of our competition is that we do not attempt to provide a one-size-fits-all solution,” said Richard Perkett, chief technology officer of Salesnet. “Salesnet’s External Data Capture functionality was designed to meet each company’s unique scenario and enable our clients to improve their lead follow-up process and, in turn, increase sales effectiveness.”

About Salesnet
Salesnet (www.salesnet.com), founded in 1997, provides a premium suite of subscription-based Sales Process Management (SPM) and Sales Force Automation (SFA) products and services, via the Web and in real time, to businesses worldwide. Based in Boston, MA in the United States, Salesnet is leading the evolution and transformation of SFA by recognizing that typical SFA packages lack a basic connection to sales fundamentals. Salesnet focuses on bringing the methodology behind successful selling to life. Salesnet’s Business Solutions Consultants guide companies in assessing their sales processes through a collaborative SPM evaluation that ensures best business practices. Salesnet’s unique features include its patent-pending Process Builder, comprehensive reporting, extensive communications functionality, broad external data capture functionality, and unlimited customizability. Salesnet’s wireless capability earned four stars from PC Magazine. The company recently received the 2001 Award for “Best Subscription SFA Solution” by SellMoreNow.com, the leading independent source of critical analysis for the Customer Relationship Management (CRM) industry. Salesnet’s global customer base includes enterprise companies such as American Express, British Telecom, California Closets, and Staples, Inc.

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Donna Roveto
Salesnet
(617) 350-0160
droveto@salesnet.com

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