(EMAILWIRE.COM, November 16, 2001 ) Boston, MA — Salesnet, the leader in enterprise deployments of Web-based Sales Process Management (SPM) and wireless Sales Force Automation (SFA), announced today that it is profiled in a CRM report released by Aberdeen Group, a leading IT market analysis and positioning services firm. The report, “What’s Next in CRM,” profiles Salesnet’s products and services as those leading important industry trends.

“We included Salesnet as an excellent example of how sales methodologies are becoming tightly integrated with sales force automation,” said Denis Pombriant, Research Director and primary author of the report. “Salesnet combines the traditional benefits of subscription-based applications such as affordability, fast deployment, and quicker ROI, with services that help sales organizations standardize and improve the way they sell,” he explained. “ In these economic times, that’s an important distinction.”

Aberdeen’s report examines changes in CRM market demand and in CRM software, as well as the methods by which they are used. “We wanted to document three things: changes in CRM market requirements, the new solutions vendors are providing, and the effect we think these changes will have on the CRM market as a whole as CRM nears the end of its first decade,” Pombriant said.

“Salesnet goes beyond what typical CRM/SFA packages offer, as we focus on providing our customers with a best-in-class technology that will help them sell better, manage client relationships more effectively, and thus increase their sales by having succinct and effective sales processes in place,” noted Mike Doyle, chairman and CEO of Salesnet. “By including our products and services in ‘What’s Next in CRM,’ readers can see how medium-large enterprises (MLE) like Staples, Inc. are benefiting from the ASP model and the proprietary process technology that we provide. We focus our technology and services on increasing the revenues of our clients by making it easier for them to sell.”

For more information about “What’s Next in CRM” visit www.aberdeen.com or call (800) 577-7891.

About Aberdeen
Aberdeen Group is a leading market analysis and positioning services firm that helps Information Technology vendors establish leadership in emerging markets. Steeped in technology and armed with end-user field research, Aberdeen answers clients’ critical business and technology questions in the context of the Internet economy and across the product life cycle. Founded in 1988, Aberdeen is headquartered in Boston, Massachusetts, and has research divisions in Palo Alto, California; Fort Collins, Colorado; and Amsterdam, the Netherlands. Aberdeen is accessible via the Web at www.aberdeen.com.

About Salesnet
Salesnet (www.salesnet.com), founded in 1997, provides a premium suite of subscription-based Sales Process Management (SPM) and Sales Force Automation (SFA) products and services, via the Web and in real time, to businesses worldwide. Based in Boston, MA in the United States, Salesnet is leading the evolution and transformation of SFA by recognizing that typical SFA packages lack a basic connection to sales fundamentals. Salesnet focuses on bringing the methodology behind successful selling to life. Salesnet’s Business Solutions Consultants guide companies in assessing their sales processes through a collaborative SPM evaluation that ensures best business practices. Salesnet’s unique features include its patent-pending Process Builder, comprehensive reporting, extensive communications functionality, broad external data capture functionality, and unlimited customizability. Salesnet’s wireless capability earned four stars from PC Magazine. The company recently received the 2001 Award for “Best Subscription SFA Solution” by SellMoreNow.com, the leading independent source of critical analysis for the Customer Relationship Management (CRM) industry. Salesnet’s global customer base includes enterprise companies such as American Express, British Telecom, California Closets, and Staples, Inc.
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Media Contact:
Donna Roveto
Salesnet
(617) 350-0160
droveto@salesnet.com

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