SAS, Blue Martini Software form global alliance to market and sell end-to-end eCRM solutions
SAS, Blue Martini also to deploy each other’s applications
(EMAILWIRE.COM, August 29, 2001 ) CARY, N.C. and SAN MATEO, Calif. – SAS Institute, the market leader in analytical customer relationship management (CRM) and data warehousing, and Blue Martini Software Inc. (NASDAQ: BLUE), a leading provider of external customer relationship management (eCRM) applications, today announced a three-year, global strategic alliance that will enable organizations to gain deeper insights into their customers and act on those insights across all electronic customer touch points.
Joint SAS and Blue Martini customers will benefit by leveraging advanced analytical CRM solutions from SAS to create a consistent, multi-channel view of every customer from a variety of sources, including Blue Martini’s eCRM application suite, and mine that data to deliver actionable intelligence to enhance customer relationships. The knowledge derived from SAS’ comprehensive suite of analytical CRM solutions will be deployed via Blue Martini’s eCRM applications to extend Blue Martini’s analytics and visualization capabilities and improve customer interaction. The interactions resulting from SAS and Blue Martini solutions will be enhanced due to more targeted campaigns and personalized communications across all touch points served by Blue Martini, including Web sites, call centers and wireless devices.
“Solutions from Blue Martini Software and SAS enable companies to collect transaction, clickstream and other interaction data, analyze that data, and use the insights gained for more personalized, targeted interactions,” said Michael Berry, principal at Data Miners and author of Mastering Data Mining and Data Mining Techniques for Marketing, Sales and Customer Support. “It is a compelling proposition that helps customers turn insights directly into actions.”
Under the terms of the agreement, initial sales and marketing efforts will be aimed at serving customers in the automotive, consumer packaged goods (CPG), retail and grocery industries. As part of this effort, the two companies have committed to educating global sales representatives on each other’s applications, and providing incentives to the sales forces to encourage successful joint engagements. The companies also have agreed to set up a co-marketing program that includes campaigns, educational seminars and presentations at trade shows and events.
SAS and Blue Martini also will use each other’s applications internally. SAS will integrate the Blue Martini 4 eCRM application suite into its Web site operations, and Blue Martini’s Professional Services Organization will augment its expertise with SAS’ analytical CRM solutions. By working closely together, the companies expect to offer additional value to joint customers by identifying and progressively implementing new features.
“SAS advanced analytical CRM solutions help companies interact more effectively with their customers and gain a critical understanding of their customers across multiple channels,” said Graeme Woodley, senior vice president for business development and channel operations at SAS. “This understanding, combined with the capabilities of the Blue Martini eCRM application suite, enables organizations to reduce costs, increase revenue and maximize return-on-investment by driving overall customer lifetime value, improving customer satisfaction and strengthening customer loyalty.”
“We’re pleased to be working with the market leader in analytical CRM, and believe the combination of our products offer customers the most functionally rich eCRM applications on the market,” said Chip Overstreet, vice president of corporate marketing and business development at Blue Martini Software. “Together we are helping joint customers gain deeper insights into their customers, and to act on those insights across all touch points.”
Availability
The Blue Martini eCRM application suite and the SAS solutions for analytical CRM, which comprise the combined solution, are available today from Blue Martini Software and SAS, respectively.
About SAS
SAS provides software and services that enable customers to transform data from all areas of their business into intelligence. SAS solutions help organizations make better, more informed decisions and maximize customer, supplier, and organizational relationships. Solutions from SAS, the world’s largest privately held software company, are used at more than 37,000 business, government and university sites around the world. Customers include 98 of the Fortune 100 and 90 percent of Fortune 500 companies. For 25 years, SAS has been giving our customers The Power to Know™. For more information, visit www.sas.com.
About Blue Martini Software
Blue Martini Software delivers on the promise of CRM. With the Blue Martini 4 eCRM application suite, Blue Martini Software helps companies understand, target and interact with their customers across multiple touch points. The suite includes four applications: Blue Martini Marketing, Blue Martini Commerce, Blue Martini Channels and Blue Martini Service. Each application can be used individually to meet a specific business need, or as a complete suite for managing catalogs, content, transactions, campaigns, analysis and personalization. Blue Martini Software can be reached at 650-356-4000 or www.bluemartini.com.
SAS and all other SAS product or service names are registered trademarks or trademarks of SAS in the United States and other countries. Blue Martini and Blue Martini Software are trademarks of Blue Martini Software, 2600 Campus Drive, San Mateo, CA 94403. ® indicates USA registration. All other trademarks are the property of their respective owners.
This news release regarding Blue Martini Software and SAS Institute includes forward-looking statements that are subject to risks, uncertainties and other factors that could cause actual results to differ materially from those referred to in the forward-looking statements. Such factors include, but are not limited to: delays in the development or release of new applications or application enhancements by Blue Martini Software, risk as related to market acceptance of Blue Martini Software’s applications; customization, deployment and/or operational delays or errors associated with Blue Martini Software's applications or those of third parties; Blue Martini Software's need to maintain and enhance business relationships with systems integrators and other parties; activities by Blue Martini Software and others regarding protection of intellectual property; and release of competitive applications and other actions by competitors. Further details on these risks are set forth in Blue Martini Software’s filings with the Securities and Exchange Commission (“SEC”), including its filing on Form 10-Q for the quarter ended March 31, 2001. These filings are available on a website maintained by the SEC at http://www.sec.gov. These forward-looking statements are generally identified by words such as “expect,” “anticipate,” “will,” “intend,” “believe,” “hope,” “assume,” “estimate,” “plan,” “should,” “designed to” and other similar words and expressions. Blue Martini Software does not undertake an obligation to update forward-looking statements.
Copyright © 2001 SAS Institute Inc. Cary, N.C., USA. All rights reserved.
Joint SAS and Blue Martini customers will benefit by leveraging advanced analytical CRM solutions from SAS to create a consistent, multi-channel view of every customer from a variety of sources, including Blue Martini’s eCRM application suite, and mine that data to deliver actionable intelligence to enhance customer relationships. The knowledge derived from SAS’ comprehensive suite of analytical CRM solutions will be deployed via Blue Martini’s eCRM applications to extend Blue Martini’s analytics and visualization capabilities and improve customer interaction. The interactions resulting from SAS and Blue Martini solutions will be enhanced due to more targeted campaigns and personalized communications across all touch points served by Blue Martini, including Web sites, call centers and wireless devices.
“Solutions from Blue Martini Software and SAS enable companies to collect transaction, clickstream and other interaction data, analyze that data, and use the insights gained for more personalized, targeted interactions,” said Michael Berry, principal at Data Miners and author of Mastering Data Mining and Data Mining Techniques for Marketing, Sales and Customer Support. “It is a compelling proposition that helps customers turn insights directly into actions.”
Under the terms of the agreement, initial sales and marketing efforts will be aimed at serving customers in the automotive, consumer packaged goods (CPG), retail and grocery industries. As part of this effort, the two companies have committed to educating global sales representatives on each other’s applications, and providing incentives to the sales forces to encourage successful joint engagements. The companies also have agreed to set up a co-marketing program that includes campaigns, educational seminars and presentations at trade shows and events.
SAS and Blue Martini also will use each other’s applications internally. SAS will integrate the Blue Martini 4 eCRM application suite into its Web site operations, and Blue Martini’s Professional Services Organization will augment its expertise with SAS’ analytical CRM solutions. By working closely together, the companies expect to offer additional value to joint customers by identifying and progressively implementing new features.
“SAS advanced analytical CRM solutions help companies interact more effectively with their customers and gain a critical understanding of their customers across multiple channels,” said Graeme Woodley, senior vice president for business development and channel operations at SAS. “This understanding, combined with the capabilities of the Blue Martini eCRM application suite, enables organizations to reduce costs, increase revenue and maximize return-on-investment by driving overall customer lifetime value, improving customer satisfaction and strengthening customer loyalty.”
“We’re pleased to be working with the market leader in analytical CRM, and believe the combination of our products offer customers the most functionally rich eCRM applications on the market,” said Chip Overstreet, vice president of corporate marketing and business development at Blue Martini Software. “Together we are helping joint customers gain deeper insights into their customers, and to act on those insights across all touch points.”
Availability
The Blue Martini eCRM application suite and the SAS solutions for analytical CRM, which comprise the combined solution, are available today from Blue Martini Software and SAS, respectively.
About SAS
SAS provides software and services that enable customers to transform data from all areas of their business into intelligence. SAS solutions help organizations make better, more informed decisions and maximize customer, supplier, and organizational relationships. Solutions from SAS, the world’s largest privately held software company, are used at more than 37,000 business, government and university sites around the world. Customers include 98 of the Fortune 100 and 90 percent of Fortune 500 companies. For 25 years, SAS has been giving our customers The Power to Know™. For more information, visit www.sas.com.
About Blue Martini Software
Blue Martini Software delivers on the promise of CRM. With the Blue Martini 4 eCRM application suite, Blue Martini Software helps companies understand, target and interact with their customers across multiple touch points. The suite includes four applications: Blue Martini Marketing, Blue Martini Commerce, Blue Martini Channels and Blue Martini Service. Each application can be used individually to meet a specific business need, or as a complete suite for managing catalogs, content, transactions, campaigns, analysis and personalization. Blue Martini Software can be reached at 650-356-4000 or www.bluemartini.com.
SAS and all other SAS product or service names are registered trademarks or trademarks of SAS in the United States and other countries. Blue Martini and Blue Martini Software are trademarks of Blue Martini Software, 2600 Campus Drive, San Mateo, CA 94403. ® indicates USA registration. All other trademarks are the property of their respective owners.
This news release regarding Blue Martini Software and SAS Institute includes forward-looking statements that are subject to risks, uncertainties and other factors that could cause actual results to differ materially from those referred to in the forward-looking statements. Such factors include, but are not limited to: delays in the development or release of new applications or application enhancements by Blue Martini Software, risk as related to market acceptance of Blue Martini Software’s applications; customization, deployment and/or operational delays or errors associated with Blue Martini Software's applications or those of third parties; Blue Martini Software's need to maintain and enhance business relationships with systems integrators and other parties; activities by Blue Martini Software and others regarding protection of intellectual property; and release of competitive applications and other actions by competitors. Further details on these risks are set forth in Blue Martini Software’s filings with the Securities and Exchange Commission (“SEC”), including its filing on Form 10-Q for the quarter ended March 31, 2001. These filings are available on a website maintained by the SEC at http://www.sec.gov. These forward-looking statements are generally identified by words such as “expect,” “anticipate,” “will,” “intend,” “believe,” “hope,” “assume,” “estimate,” “plan,” “should,” “designed to” and other similar words and expressions. Blue Martini Software does not undertake an obligation to update forward-looking statements.
Copyright © 2001 SAS Institute Inc. Cary, N.C., USA. All rights reserved.
Contact Information:
SAS Institute
Wally Maczka
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SAS Institute
Wally Maczka
Tel:
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
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