(EMAILWIRE.COM, April 17, 2002 ) Ritz Interactive, the powerhouse e-commerce network that includes RitzCamera.com, WolfCamera.com, PhotoAlley.com and BoatersWorld.com, has announced the launch of its latest online-shopping superstore – RitzElectronics.com. The new Web site features a wide selection of name brand electronics products and related accessories, all offered with a “Low Prices Guarantee” and no sales tax.

With the introduction of RitzElectronics.com, Ritz Interactive has expanded its range of product offerings beyond the photographic and marine specialty categories. A comprehensive cyber-store, RitzElectronics.com offers everything from DVD players, to video game accessories, to car security systems. At RitzElectronics.com, online shoppers can instantly access and purchase products from top manufacturers like Audiovox, JVC, Magnavox, Recoton, Sanyo, Toshiba, Yamaha and Zenith with a few clicks of the mouse. The site also puts more than more than 6000 different accessory items at the consumer’s fingertips. In addition to providing selection, value and convenience, RitzElectronics.com features the same user-friendly navigation, purchase and checkout systems that have made Ritz Interactive’s other e-commerce sites so immensely popular. And, like all Ritz Interactive e-tail destinations, RitzElectronics.com provides a safe and secure shopping environment, plus a customer privacy guarantee. Online shoppers can also rest assured that they’re buying from a name trusted by consumers for over 80 years, and that every product offered is backed by a full U.S. warranty.

According to Ritz Interactive President and CEO Fred H. Lerner, RitzElectronics.com is the perfect addition to the Irvine-based company’s family of award-winning Web sites. “It’s an ideal fit within the spectrum of products and services that we currently offer,” said Lerner. “Our knowledge of electronics, along with our commitment to total customer satisfaction, will ensure that every RitzElectronics.com customer enjoys a world-class shopping experience.”

Ritz Interactive’s e-commerce Web sites are complemented by several content-oriented portals serving the photographic and marine communities, including Photography.com, BoatingOnly.com and FishingOnly.com. The Ritz Interactive network also includes the popular photo e-commerce and community site PhotoAlley.com (which the company acquired in April 2002) and the digital imaging and photo-sharing site, RitzPIX.com


About Ritz Interactive, Inc.

Ritz Interactive, Inc. of Irvine, Calif., (www.RitzInteractive.com), is an e-commerce network of interactive Web sites dedicated to providing a wide selection of leisure-time products at the most competitive prices for online shoppers. In addition to the recently-launched RitzElectronics.com, Ritz Interactive owns and operates leading photo-specialty e-tailers RitzCamera.com (www.RitzCamera.com), WolfCamera.com (www.WolfCamera.com) and PhotoAlley.com (www.PhotoAlley.com), as well as the digital imaging and photo-sharing site RitzPIX.com (www.RitzPIX.com). The Ritz Interactive network also includes marine specialty e-commerce leader, BoatersWorld.com (www.BoatersWorld.com), and several content-oriented community portals serving the photographic and marine niche markets. Along with incredible selection, Ritz Interactive’s online shopping sites offer the added benefits of a “Low Prices Guarantee,” and no sales tax. Free shipping is also offered at selected sites (for orders over $100 at RitzCamera.com and WolfCamera.com, and for orders over $200 at BoatersWorld.com). Ritz Interactive shares a strategic business alliance with Ritz Camera Centers, Inc., which features more than 1,350 Ritz Camera Centers and over 100 Boater’s World Marine Centers nationwide.

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Contact:

Marc Malkin, Manager of Public Relations and Communications
Ritz Interactive, Inc.
2010 Main Street, Ste. 400
Irvine, CA 92614
Tel: 949-442-0202, ext. 236
marc@ritzinteractive.com

Contact Information:
Ritz Interactive
Marc Malkin
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