(EMAILWIRE.COM, June 07, 2007 ) Princeton, NJ -- IncreMental Advantage announced today that it has released its unique research report on The Future of Search Engine Marketing & Technology.

This report will be read by senior executives at search engine companies, interactive agency professionals, interactive marketing directors employed by mid- to large-sized companies and by the investment community (portfolio managers, investment bankers, private equity professionals and venture capitalists).

This report features interviews with many of the nation’s foremost authorities on search technology such as:

• 7Search.com
• ABCSearch.com
• Acxiom Corp.
• Adgooroo
• Best of the Web
• Beyond ROI
• Blogvertise
• Bruce Clay Inc.
• CPX Interactive
• Engine Ready Inc.
• Hispanoclick
• Hot Banana Software
• Infuse Creative
• Kelley, Drye and Warren LLP
• Key Relevance
• Overdrive Interactive
• Searching for Profit
• Unica Corporation

Topics include:

• Paid Search Techniques and Trends
• Ad Networks and Blogs
• Website Design and Analytics
• SEO Tricks and Pitfalls
• Audience Targeting Techniques
• Declining importance of metatags
• Spiders and robots
• What can be read on web pages and what can not be read by spiders
• Search engine optimization maintenance plan
• Keyword development and analysis
• Analysis of clicks competitors’ ads generate
• Geographic segmentation
• Day parting
• Technology used to evaluate the behavior of Internet searchers

David Wanetick, Managing Director of IncreMental Advantage said, “We are delighted to prepare the only research report that gives senior executives from search engine companies the opportunity to discuss their technologies. We are please to have published a unique research report that gives senior interactive marketing executives and investors insight into breakthrough developments occurring in search technology.”

Further information about this report can be obtained online at: http://www.incrementaladvantage.com/ia/c-20-topical-reports.aspx
or can be purchased by contacting Neomi Barazani at 609-919-1895 ext. 100 or Neomi@incrementaladvantage.com.

About IncreMental Advantage: IncreMental Advantage is a think tank that publishes breaking research developments on issues ranging from advertising to water utilities. Our research is highly regarded among institutional investors and senior executives from all over the world. The world’s largest companies sponsor and send their senior executives to our conferences. Our research and events are dedicated to helping senior executives and institutional investors achieve “IncreMental Advantages” in their fields of expertise. Visit IncreMental Advantage online at http://www.incrementaladvantage.com.


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