(EMAILWIRE.COM, August 23, 2001 ) MOUNTAIN VIEW, Calif — Reasoning, Inc., the leading provider of automated software inspection services, today named Julia O’Connor CFO. O’Connor has more than 20 years of financial experience in the software, hardware, venture capital, and investment banking industries. She has strategic business experience with startup, emerging-growth, and mature high technology companies with emphasis in the areas of finance, operations, and administration. As CFO, O’Connor is now responsible for Reasoning’s financial, legal, and Human Resource operations worldwide.

“Julie brings extensive financial and broad operations knowledge and experience at software companies to us at Reasoning,” said Scott Trappe, Reasoning president and CEO. “I am confident that she will be a strong leader in our vital internal and external financial operations. With Julie’s strategic business planning experience, she will be a significant addition to our executive team and will provide valuable insight and experience for us as we grow our operation.”

O’Connor said, “I am pleased to be a member of such a strong executive team here at Reasoning. We are positioned very positively for the future, and our combined efforts will lead Reasoning’s rapid, controlled growth. Software development executives around the world need effective solutions that improve both the software quality and development effort. Reasoning’s automated software inspection service provides a new way to complement existing testing programs and dramatically improve quality. As such, I am extremely confident that Reasoning’s business model will prove successful.”

Before joining Reasoning, O’Connor was CFO of two software companies, Aurigin Systems, Inc., and Docent, Inc., as well as Reply Corporation, a hardware systems and manufacturing company. As CFO in these organizations, she implemented organizational change to accommodate rapid growth and market-dictated contractions as well as transitions to new business models. She has significant experience in venture financings, initial public offerings, corporate acquisitions, and strategic partnerships. Previously she was founder and general partner of Diversified Growth Associates, a venture capital investment firm. She began her financial career as an investment banker for E.F. Hutton.

About Reasoning
Reasoning, Inc., is a leading provider of automated software inspection services that enable major technology companies to dramatically reduce the time, effort, and cost required to produce quality software. In the past twelve months, the company has analyzed more than 120 projects, with an average cost to locate each defect of $180 – compared with an industry average of $1600 per defect discovered prior to shipping, or $14,000 per defect discovered in the field. The company has sales and services locations throughout North America and in Europe. Reasoning is headquartered at 700 East El Camino Real, Mountain View, California, 94040. Contact Reasoning at (650) 429-0350 or at www.reasoning.com.
# # #

Reasoning and the Reasoning logo are either trademarks and/or service marks of Reasoning, Inc. All other product or service names may be trademarks of the companies with which they are associated.

Contact Information:
Reasoning, Inc
Pat Bitton
Tel:
Email us


This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.