(EMAILWIRE.COM, February 15, 2001 ) Polaroid Corporation (NYSE: PRD) and JoePix.com, Inc., the event photography division of PhotoPoint Corp., today announced a strategic marketing alliance to provide digital photography solutions to corporate marketers at sporting events, concerts, festivals, mobile tours and other special events. The alliance will enable Polaroid to expand its offerings in event marketing to include digital photography and Internet promotions that help clients develop long-term relationships with their customers. In turn, this alliance adds to JoePix's impressive array of high-profile partners and solidifies its position as the leading digital photography marketing service available.

"Polaroid's leadership position in the special event marketing and promotions business has been built upon customized client-branded instant camera and film products including pre-exposed films, lottery films, logo cameras and digital cameras," said James Barron, vice president, Internet and Wireless Business Development, Polaroid Corporation. "Our alliance with JoePix, the leader in event-based digital marketing solutions, will allow us to continue to offer our clients instant and digital photography solutions at their events, while adding unique post-event marketing tools to build the relationship between patrons and brands." For more, click on www.polaroidspecialevents.com.

According to Michael Tremain, co-founder and president of Orlando-based JoePix, the partnership is a win for everyone involved. "We're thrilled to provide our digital solution to Polaroid's menu of worldwide services. This alliance will significantly accelerate our growth and generate more opportunities to serve world-class clients." Since its inception, the company has provided digital photography marketing solutions to many Fortune 500 companies, taking photos of millions of people, capturing thousands of permission e-mail addresses and driving millions of unique users to client's web sites. JoePix provides comprehensive, turnkey solutions with track-able results.

About JoePix.com

JoePix.com, Inc. (www.joepix.com) is the leader in event-based digital photography promotions - a revolutionary Internet marketing solution that channels event patrons to client Web sites for retrieval of commemorative photos, which can then be e-mailed to friends and family around the world. The company has successfully partnered with world-class clients to increase their exposure at high-profile events. Clients include Discover Financial Services, PepsiCo, macys.com, House of Blues, Hard Rock Cafe and Sprint.

About PhotoPoint Corporation

Launched in 1998 and headquartered in San Francisco, PhotoPoint (www.photopoint.com) is the #1 online photo company, providing business, event and consumer services. PhotoPoint builds online photo services for businesses and also operates PhotoPoint.com, the world's most popular photo site for consumers, according to PC Data, Media Metrix and Nielsen//NetRatings. PhotoPoint.com's 1.5 million members have uploaded more than 30 million photographs to date, adding up to 100,000 new photos each day. PhotoPoint is backed by investments from Sun Microsystems, Epson America, US Venture Partners, SOFTBANK and Entertainment Media Ventures.

About Polaroid

Polaroid Corporation (www.polaroid.com), with annual sales of approximately $2 billion, is the worldwide leader in instant imaging. Polaroid supplies instant photographic cameras and films; digital imaging hardware, software and media; secure identification systems; and sunglasses to markets worldwide.

JoePix, JoePix.com, the JoePix logo, PhotoPoint, PhotoPoint.com, and the PhotoPoint logo are trademarks of PhotoPoint Corporation, San Francisco, CA 94104. "Polaroid" is a registered trademark of Polaroid Corporation, Cambridge, MA 02139. Other product and company names may be the trademarks of their respective owners.

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Produced for JoePix

CONTACT:
Polaroid
Erin Oliver
PainePR
714/427-3117
eoliver@painepr.com

Polaroid
Kim Reingold
Polaroid Corporation
781/386-3573
reingok@polaroid.com

JoePix
Shannon Sayre
Adeo Media Group
407/688-8788
adeomediagroup@aol.com

PhotoPoint
Virginia Ginsburg
Connors Communications
310/314-5403
virginia@connors.com

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Contact Information:
JoePix.com, Inc.
Joseph Nchor
Tel:
Email us


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