Park Place Connection: Unified Rewards Program Delivers More Power to the Player
Large diverse company means choice, variety and convenience
(EMAILWIRE.COM, January 03, 2002 ) More resorts. More variety. More convenience. More fun. Park Place Entertainment Corporation (NYSE: PPE), the world's largest gaming company, has announced that it will unify all its casino player loyalty clubs under a single, new, umbrella program - Park Place Connection.
The new program will debut on Jan. 8, 2002, with cash-back bonuses at the company's five Las Vegas destination resorts: Caesars Palace, Bally's, Flamingo, Paris and the Las Vegas Hilton.
"With Park Place Connection, we're giving our customers yet another reason to experience all of our resorts and to become personally acquainted with the remarkable range of benefits and incentives that can only come from a large, diverse resort enterprise. In our case, bigger is definitely better for our customers," said Park Place Chief Operating Officer Wallace R. Barr.
"From a business perspective, Park Place benefits from the unparalleled concentration of world-class properties at one of the world's most famous intersections - Flamingo Road and Las Vegas Boulevard. We also boast a constant flow of convention customers through the Las Vegas Hilton. The new Park Place Connection card will encourage Park Place guests who decide to visit other resorts during their stay in Las Vegas to choose another Park Place property," Barr said.
Often compared to frequent flyer programs, the casino players club rewards customers for their patronage -- offering points in proportion to amounts wagered. Based on points earned while playing slot machines, members are eligible to receive cash rebates, in addition to any casino winnings. The coin-in required to earn a point is determined by each resort. Slot machine and table game players also receive complimentary hotel, dining and showroom privileges, special rates, discounts and event invitations from the individual Las Vegas resorts, based on their play.
The Park Place Connection card can be easily inserted into slot machines at any of the company's Las Vegas casino resorts. The machines' card readers will instantly recognize the customer and award points for casino play, automatically linking points earned at any of the other four Park Place resorts in Las Vegas. Aggregating points enables players to earn rewards faster by combining their play from multiple PPE properties.
Guests will sign up in the Park Place casino of their choice and receive a Park Place Connection card. Patrons can redeem cash-back bonuses, based on their total Park Place Las Vegas casino play, at any of the five resorts. The new Park Place Connection program combines the popular Caesars Emperors Club, the Bally's MVP Club, the Flamingo Players Club, the Hilton Barron's Club and the Club Paris programs. Guests who enjoy playing at several resorts will no longer find it necessary to enroll in five casinos, juggle five cards or run around to redeem their cash-back.
"We want our guests to enjoy their resort experience and let us do the accounting," said Barr. "Our research shows significant cross-property patronage among our Las Vegas resorts. We want to make it easier for the player to realize all the benefits of playing at Park Place properties by linking their rewards."
The company's Las Vegas casinos will continue to offer preferred customers resort complimentaries, invitations to tournaments and special events, special hotel room rates and seasonal promotions - each tailored to the resort.
"The new program will enhance our guests' favorite players club features. The resorts will retain their individuality and brand identity. They will continue to offer distinct themed tournaments, hotel room rate discounts, special privileges for club members and promotions like double-points," Barr added.
Park Place Connection represents the company's latest effort to offer added convenience to customers of all of its Las Vegas casino resorts. Park Place currently offers cross charging privileges, enabling Las Vegas hotel guests to sign and charge meals, beverages and merchandise at any of the properties to their host hotel account. The company also offers hotel guest registration at McCarran International Airport for all five of its Las Vegas properties.
The January 8 launch marks Phase I of the Park Place Connection roll-out. Later in 2002, Park Place will add cross-property complimentaries to existing resort-specific players club rewards. Also in 2002, Park Place will seek regulatory approval to extend the Park Place Connection program to resorts in its other U.S. resort cities. The program has been designed to complement existing slot players clubs in those markets to ensure that guests continue to enjoy their favorite cash-back features and player promotions.
Park Place Entertainment Corporation (NYSE: PPE) is the world's largest gaming company. Park Place Entertainment owns, manages or has an interest in 28 gaming properties around the world that operate under the Bally's, Caesars, Flamingo, Grand Casinos and Hilton brand names with a total of approximately 2 million square feet of gaming space, more than 28,000 hotel rooms and approximately 60,000 employees.
Additional information about Park Place Entertainment can be accessed through the company's 24-hour investor relations service. Individuals may call toll-free 877-PPE-NYSE (877-773-6973) or visit www.parkplace.com to obtain the latest company news and stock price information, or to request information by email, fax or postal mail delivery.
Note: This press release contains "forward-looking statements" within the meaning of federal securities law, including statements concerning company plans, expectations and projections. The forward-looking statements in this press release are subject to numerous risks and uncertainties, which could cause actual results to differ materially from those expressed in or implied by the statements herein. Additional information concerning potential factors that could affect Park Place's future financial results is included in the company's annual report on Form 10-K for the year ended Dec. 31, 2000 and its quarterly reports on Forms 10-Q for the quarters ended March 31, 2001, June 30, 2001 and September 30, 2001.
---------------
Produced for Park Place Entertainment
Contacts:
Media:
Deborah Munch
702.699.5008
Investors:
Matt Maddox
702.699.5269
---------------
The new program will debut on Jan. 8, 2002, with cash-back bonuses at the company's five Las Vegas destination resorts: Caesars Palace, Bally's, Flamingo, Paris and the Las Vegas Hilton.
"With Park Place Connection, we're giving our customers yet another reason to experience all of our resorts and to become personally acquainted with the remarkable range of benefits and incentives that can only come from a large, diverse resort enterprise. In our case, bigger is definitely better for our customers," said Park Place Chief Operating Officer Wallace R. Barr.
"From a business perspective, Park Place benefits from the unparalleled concentration of world-class properties at one of the world's most famous intersections - Flamingo Road and Las Vegas Boulevard. We also boast a constant flow of convention customers through the Las Vegas Hilton. The new Park Place Connection card will encourage Park Place guests who decide to visit other resorts during their stay in Las Vegas to choose another Park Place property," Barr said.
Often compared to frequent flyer programs, the casino players club rewards customers for their patronage -- offering points in proportion to amounts wagered. Based on points earned while playing slot machines, members are eligible to receive cash rebates, in addition to any casino winnings. The coin-in required to earn a point is determined by each resort. Slot machine and table game players also receive complimentary hotel, dining and showroom privileges, special rates, discounts and event invitations from the individual Las Vegas resorts, based on their play.
The Park Place Connection card can be easily inserted into slot machines at any of the company's Las Vegas casino resorts. The machines' card readers will instantly recognize the customer and award points for casino play, automatically linking points earned at any of the other four Park Place resorts in Las Vegas. Aggregating points enables players to earn rewards faster by combining their play from multiple PPE properties.
Guests will sign up in the Park Place casino of their choice and receive a Park Place Connection card. Patrons can redeem cash-back bonuses, based on their total Park Place Las Vegas casino play, at any of the five resorts. The new Park Place Connection program combines the popular Caesars Emperors Club, the Bally's MVP Club, the Flamingo Players Club, the Hilton Barron's Club and the Club Paris programs. Guests who enjoy playing at several resorts will no longer find it necessary to enroll in five casinos, juggle five cards or run around to redeem their cash-back.
"We want our guests to enjoy their resort experience and let us do the accounting," said Barr. "Our research shows significant cross-property patronage among our Las Vegas resorts. We want to make it easier for the player to realize all the benefits of playing at Park Place properties by linking their rewards."
The company's Las Vegas casinos will continue to offer preferred customers resort complimentaries, invitations to tournaments and special events, special hotel room rates and seasonal promotions - each tailored to the resort.
"The new program will enhance our guests' favorite players club features. The resorts will retain their individuality and brand identity. They will continue to offer distinct themed tournaments, hotel room rate discounts, special privileges for club members and promotions like double-points," Barr added.
Park Place Connection represents the company's latest effort to offer added convenience to customers of all of its Las Vegas casino resorts. Park Place currently offers cross charging privileges, enabling Las Vegas hotel guests to sign and charge meals, beverages and merchandise at any of the properties to their host hotel account. The company also offers hotel guest registration at McCarran International Airport for all five of its Las Vegas properties.
The January 8 launch marks Phase I of the Park Place Connection roll-out. Later in 2002, Park Place will add cross-property complimentaries to existing resort-specific players club rewards. Also in 2002, Park Place will seek regulatory approval to extend the Park Place Connection program to resorts in its other U.S. resort cities. The program has been designed to complement existing slot players clubs in those markets to ensure that guests continue to enjoy their favorite cash-back features and player promotions.
Park Place Entertainment Corporation (NYSE: PPE) is the world's largest gaming company. Park Place Entertainment owns, manages or has an interest in 28 gaming properties around the world that operate under the Bally's, Caesars, Flamingo, Grand Casinos and Hilton brand names with a total of approximately 2 million square feet of gaming space, more than 28,000 hotel rooms and approximately 60,000 employees.
Additional information about Park Place Entertainment can be accessed through the company's 24-hour investor relations service. Individuals may call toll-free 877-PPE-NYSE (877-773-6973) or visit www.parkplace.com to obtain the latest company news and stock price information, or to request information by email, fax or postal mail delivery.
Note: This press release contains "forward-looking statements" within the meaning of federal securities law, including statements concerning company plans, expectations and projections. The forward-looking statements in this press release are subject to numerous risks and uncertainties, which could cause actual results to differ materially from those expressed in or implied by the statements herein. Additional information concerning potential factors that could affect Park Place's future financial results is included in the company's annual report on Form 10-K for the year ended Dec. 31, 2000 and its quarterly reports on Forms 10-Q for the quarters ended March 31, 2001, June 30, 2001 and September 30, 2001.
---------------
Produced for Park Place Entertainment
Contacts:
Media:
Deborah Munch
702.699.5008
Investors:
Matt Maddox
702.699.5269
---------------
Contact Information:
Park Place Entertainment Corporation
Joseph Nchor
Tel:
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
Park Place Entertainment Corporation
Joseph Nchor
Tel:
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
Press Release Keywords:
Large diverse company means choice, variety and convenience
Large diverse company means choice, variety and convenience
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