(EMAILWIRE.COM, January 07, 2003 ) Cambridge MA – Pageflex, Inc. (NASDAQ: BITS), a pioneer and leader of Web-top publishing, the next wave of technology to follow desktop publishing, has issued a case study on the success achieved by printer expresscopy.com using the Pageflex Mpower composition system.

In the study, available in PDF at http://www.pageflexinc.com/CaseStudies.asp, Pageflex reports that visionary entrepreneur Lee Dietz has used Pageflex Mpower to help fuel rapid growth and national penetration of the real estate market for his company expresscopy.com. His secret is a Web site that enables faster, better, cheaper creation and delivery of quality two-sided color print postcards for localized and personalized marketing campaigns. Since September 2000, the intelligent, flexible templates at the heart of Mpower have helped his Portland, Oregon printing operation continue its phenomenal ten-year growth from a two-person black-and-white copy shop to a thriving Internet-based full-service printing business. Dietz now has three Xeikon presses running at full capacity to produce more than 500,000 impressions a month. Expresscopy boasts a base of over 6000 customers, nearly $3 million in annual revenues, and a growth rate of 40 percent a year since 1997.

With the Mpower-based EZ-Template System at www.expresscopy.com, users across the country work in their own familiar Web browsers to customize one of 200 standard templates that offer generic copy and illustrations. Following simple steps outlined on www.expresscopy.com, they insert their copy and illustrations, approve an online preview of the finished document, and send orders directly to press. This streamlined workflow is revolutionizing the way real estate agents print flyers, ads, and postcards.

Instant soft proofing helps Dietz minimize error counts and turnaround times. In fact expresscopy.com can offer overnight delivery of finished two-sided, four-color post-card jobs for continental US orders received by noon Pacific time. As Dietz explains, “Mpower allowed us to build the EZ-Template system and thus quickly expand our customer base by lowering the bar to entry – in terms of both money and skill.”

Adds Pageflex General Manager David Frenkel, “We pioneered Web-top publishing products for exactly this purpose: to bring quality design capability to novice end users and allow them to produce all kinds of professionally designed stationery, collateral, and advertising without installing and learning any special software. We are very excited to have been part of this phenomenal success story. Expresscopy.com is a printer that really understands our vision.”

About Pageflex, Inc
Pageflex (www.pageflexinc.com) is the pioneer of a new direction in composition software: Web-top publishing. Moving beyond desktop publishing, our Web-top publishing software helps novice users create high-quality printed products using intelligent, flexible templates, without installing or learning any new software. Pageflex templates are intelligent and flexible because professional designers can set rules to define which elements can change, how much they can change, and who can change them. Our products maintain corporate identity and design integrity while enabling sophisticated customization of documents. Pageflex also leads the field in variable-data composition software for both enterprise and desktop.

Pageflex software is used for a wide variety of applications, including on-demand marketing materials, stationery and business cards, advertising, catalogs, and personalized digital printing. Pageflex products are distributed through original equipment manufacturers (OEMs), value-added resellers (VARs), applications service providers (ASPs), and system integrators (SIs). The Pageflex worldwide customer base includes manufacturers, service providers, advertising agencies, commercial printers, graphic design houses and ASPs. Users of Pageflex products include Xerox, IBM, Ford, EFI, Coldwell Banker, Wunderman, Mail-Well, httprint, and Spire.

Pageflex was established in 1999 as a wholly-owned subsidiary of Bitstream Inc. (NASDAQ: BITS, www.bitstream.com).

What makes Pageflex software different from all other composition systems?

Desktop publishing requires users to install expensive software and master superior design techniques. With Web-top publishing, even beginners can turn out high-quality printed products, without installing or learning any software, by using Pageflex intelligent and flexible templates. Unlike ordinary templates, these have sophisticated built-in rules that offer users a wide range of options to change graphics and text while preventing them from making design blunders. Executives and designers can relax, knowing that a remote branch can generate local content without corrupting the corporate brand and identity.


Contact:

David Frenkel
General Manager
Pageflex, Inc.
(617) 520-8336
dfrenkel@pageflexinc.com

Contact Information:
Pageflex, Inc.
Joseph Nchor
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