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Outrider North America, Inc. Executive Vice President Of

The Five Biggest E-Commerce Mistakes

(EMAILWIRE.COM, April 30, 2001 ) FARMINGTON, CONNECTICUT, Outrider North America, Inc. http://www.outrider.com announced today that Bill Hunt, executive vice president of online strategy, will share his insights and industry experience at the Information Technology Exposition and Conference (ITEC) in Hartford, Connecticut on Thursday, May 10, 2001.

Hunt will present an hour-long lecture titled, “The Five Biggest E-Commerce Mistakes and How to Prevent Them”. Bill will detail often-overlooked, proactive strategies and insight essential to growing and maintaining successful online businesses including:

Developing and understanding the components of a successful e-commerce program

Creating and implementing a customer-centric Web site

Sparking site traffic and call-to-action with effective Web site promotions

Selecting the best vendors to complement your e-commerce program

“My goal for this session is to be brutally honest with the attendees by highlighting the types of common e-commerce mistakes that might very well cost them their job,” Hunt stated.

About Bill Hunt
Bill Hunt, executive vice president of online strategy, oversees Outrider strategic development and implementation of successful, highly targeted, online marketing/strategic plans. Involved in international marketing and target market
penetration for more than 15 years, he is among the Internet's marketing pioneers, launching one of the first multilingual sites in 1994.

Hunt was previously the COO of Multimedia Marketing Group and a Senior Global Strategist for Global Strategies, Inc.
He has a Bachelor's degree in both Asian studies and international studies and an MBA with a focus on international business. Recognized as a leading evangelist of multilingual target marketing and ROI-based campaigns on the Internet, he is a frequent guest speaker and contributing writer around the world.

About Outrider
Outrider North America, Inc. is a subsidiary of Outrider, Ltd., a global marketing company providing integrated solutions for online business. The company has more than 250 employees in 18 offices and 12 countries, with North American headquarters in Farmington, Connecticut, and global headquarters in London. Outrider clients (U.S.) include Warner-Lambert, Familymeds, Inc., PaineWebber, International Masters Publishers, Inc., Aetna, Inc., Zurich Financial Services, Framework Technologies, The Hartford Financial Services Group, Inc., MyHomeKey.com, Medspan, Packard BioScience, and Precision Dynamics, Inc.
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Contact Information:
Outrider
Lisa Manganiello
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