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Opt-in Source™ Guarantees 7% CTR On Each Campaign

The largest opt-in email ad network to guarantee response for advertisers.

(EMAILWIRE.COM, August 14, 2001 ) Loves Park, IL- Opt-in Source, a service provided by Opt-in News, today released a ground breaking announcement by offering advertisers a guaranteed 7% CTR on every campaign run through the massive ad network. The Opt-in Source™ Ad Network can reach over 150 million opt-in email recipients through partnered providers, making the service the largest of its kind and surpassing all other ad networks in the world.

Opt-in Source, located at http://www.optinsource.com, matches buyers and sellers of opt-in email marketing solutions. Advertisers can effectively plan, purchase and track targeted email campaigns by requesting quotes online from the Opt-in Source™ Ad Network of qualified opt-in email providers.

"The service is unique because unlike other networks we guarantee response on every campaign," said Matthew Leverton, President and Co-Founder of Opt-in Source™. "We can do this because of the immense inventory available through our publishing partners and the proprietary monitoring used to initiate additional ad inventory as needed to fulfill our advertisers goals."

Knowledgeable professionals and not commissioned salesman are needed in the industry to assist advertisers in reaching their online goals. Opt-in Source™ provides advertising clients with permission marketing specialists to guide them through the campaign management process to ensure meeting the 7% CTR to guarantee response and increase ROI.

"Empty promises appears to be a theme in this industry and we intend to change that by guaranteeing response," said Scott Hulmes, Vice President of Sales and Marketing for Opt-in Source. "Although many argue that the click is not an accurate form of measurement, we feel that it does portray interest from recipients which may lead to a higher ROI. The intention is to gain visibility in hopes of converting these interested parties into customers.

About Opt-in Source™
Opt-in Source™ is the largest permission-based email marketing ad network in the world with partnered access to over 150 million opt-in email recipients. By employing Opt-in Source™, advertisers can reach targeted audiences on a one-to-one basis while purchasing email-marketing solutions with GRI (Guaranteed Response Initiative) methodology. The interactive solution empowers advertisers with the ability to manage opt-in e-mail campaigns, track response in real-time, and gather quotes from qualified opt-in e-mail providers and publishers ensuring the best possible match with a guaranteed response. Opt-in Source™ is a service provided by Opt-in News. For more information visit http://www.optinsource.com

Contact Information:
Opt-in News
Clint Symons
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