(EMAILWIRE.COM, March 20, 2001 ) Loves Park, IL- Opt-in News, the permission based email marketing portal and news network, announced the release of a recent study conducted on email marketing ad networks within the opt-in email industry. The micro-study, “2001 Email Marketing Study- Email Marketing Ad Networks”, is the first in a series of brief reports that are expected to be released between now and June of this year.


The Opt-in News Email Marketing Studies are created to assist media buyers and advertisers in understanding the current trends, practices, and direction of the industry. The current study offers a quick overview of opt-in email marketing performance gathered from the leading permission-based email marketing ad networks. All data accumulated has been filtered to provide concise results and displayed through the use of charts and graphs for easy comprehension.


Report Outline:

2000 Email Marketing Click-Through Average
CPM Rate Information
CPM, CPC and CPA Pricing Model
Creative Statistics


You can view the current study at:
http://www.optinnews.com/news/showart.asp?DB=NewsTable&;ID=267


Some of the companies that participated in this study are EmailMaestro.com, E-target.com, Focalex.com, iEntry.com, ifusionco.com, NetCreations.com, OptInInc.com, Opt-inFluence.com, PennMedia.com, PermissionDirect.com and yesmail.com


About Opt-in News
Opt-in News is the permission-based email marketing portal and industry news leader. Each month Opt-in News covers the latest email marketing tactics and strategies, trends, and news surrounding the opt-in industry. Exclusive interviews with key figures, reviews, headline news, and insight involving privacy issues, Spam and permission email marketing. Opt-in News is home of the opt-in email marketing trade publication. You can subscribe free online by visiting Opt-in News at http://www.optinnews.com.

Contact Information:
Opt-in News
Clint Symons
Tel:
Email us


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