(EMAILWIRE.COM, June 06, 2001 ) Loves Park, IL- Opt-in Source, a
service provided by Opt-in News, announced today the enactment of their
“Guaranteed Response Initiative” for advertisers that employ the use of the
Opt-in Source service. The GRI methodology allows advertisers to purchase
an opt-in email marketing campaign by means of a cost-per-click model to
guarantee campaign response.

Opt-in Source, located at http://www.optinsource.com, matches buyers and
sellers of opt-in email marketing solutions. Advertisers can effectively
plan, purchase and track targeted email campaigns by requesting quotes
online while remaining anonymous, and obtain multiple bids from qualified
opt-in email providers immediately that compete for their business. With
the addition of GRI, advertisers now pay only for response received through
clicks within broadcast campaigns.

“Taking the risk out of email marketing for both the publisher and
advertiser was a difficult challenge,” said Clint Symons, publisher of
Opt-in News and co-founder of Opt-in Source. “The GRI service allows
qualified providers to review quote requests from advertisers that include
the creative ad copy so they may decide on whether their inventory will
produce click through results that they guarantee before placing any bids.”

By enabling advertisers to pay only for a predetermined amount of clicks
within an opt-in email campaign Opt-in Source has created a high quality
provider network that offers the most responsive permission-based email
lists available. Advertisers can reach targeted audiences through the
largest network of opt-in e-mail providers in the industry. The Opt-in
Source network currently offers advertisers access to over 150 million
opt-in email addresses through leading sources such as WorldCom, Topica,
Bay9, eUniverse and Recommend-It.

“Combining the service of Opt-in Source, responsive lists from our provider
network and the GRI methodology, advertisers can now plan on guaranteed
results through permission email marketing,” said Scott Hulmes, director of
marketing for Opt-in Source. “Paying for performance is growing more
popular because advertisers are getting tired of wasting ad dollars on CPM
lists with nothing in return”

About Opt-in Source
Opt-in Source is a guaranteed response marketplace that centers exclusively
on matching buyers and sellers of opt-in e-mail. By employing Opt-in Source,
advertisers can reach targeted audiences through the largest network of
opt-in e-mail providers available in the industry. Opt-in Source enables
advertisers to purchase email solutions on a cost-per-click basis through
the GRI (Guaranteed Response Initiative) methodology. The interactive
solution empowers advertisers with the ability to manage opt-in e-mail
campaigns, track response in real-time, and gather quotes from qualified
opt-in email providers and publishers ensuring the best possible match while
paying only for response. Opt-in Source is a service provided by Opt-in
News. For more information visit http://www.optinsource.com

About Opt-in News
Opt-in News is the permission-based email marketing industry news and
information portal. Each day Opt-in News covers the latest email marketing
headlines surrounding the industry through daily newsletters and online
resources as well as informative articles from industry columnists.
Exclusive interviews with key figures, reviews and valuable market research
are additional services provided by Opt-in News. You can subscribe online by
visiting Opt-in News at http://www.optinnews.com.

Opt-in News and Opt-in Source are trademarks of Keaton Communications.
Other company and product names within the body of this message may be
trademarks of their respective owners.

Contact Information:
Opt-in Source
Clint Symons
Tel:
Email us


This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.